DHL launches S$10m innovation centre in Singapore

A couple of weeks ago, DHL launched their first innovation center in Asia, right in Singapore. In order to display their cutting edge innovation, they engaged me to design a series of illusions to showcase some of their capabilities and to tell a story about innovation. 

There were a few objectives I wanted to achieve for this illusion sequence:

  1. The magic has to be presented in a modern and relevant platform; appropriate for the Innovation Center.
  2. The illusions have to be well strung to tell a coherent story.

I spent close to 10 hours wrecking my brains in conceptualizing and designing appropriate illusions for this event. 

After that, a substantial amount of time was spent on practicing and coding.

 Painting Sequence: Paint is "splashed" onto the screen.

Painting Sequence: Paint is "splashed" onto the screen.

 An effect about Thomas Edison's Lightbulb Invention.

An effect about Thomas Edison's Lightbulb Invention.

 Innovation Idea on reducing carbon prints by making logistics more eco-friendly.

Innovation Idea on reducing carbon prints by making logistics more eco-friendly.

 Taking out physical transportation in logistics.

Taking out physical transportation in logistics.

It was an amazing experience for me (and the audiences) to be at the forefront of innovation.

Read more about their innovation center here:

DHL launches S$10m innovation centre in Singapore

 

Signing off,
Alexander Yuen

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