Etiqueta Negra: Telling the Story of Premium Red Wine

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Etiqueta Negra: Telling the Story of Premium Red Wine

When it comes to launching a new product, brands are always very careful about how they would want information to be presented. It can be in the form of a talk or a speech with powerpoint; but unless the speaker is exceptionally charismatic, speeches tend to be more lackluster.

VCT Wine Singapore launch


VCT Wines came to me asking for a way to launch their premium Red Wine, the Etiqueta Negra. The objective for them was the following:

  1. Tell the origin story of the wine

  2. How it is different from the rest in terms of the taste and texture

  3. Involve the VIP, Master Wine Maker - Marcello Papa

Alexander Yuen iPad Magic Asia

With that in mind, I crafted a digital magic sequence with the iPad and an LED TV for this. It also involves the VIP at the end which is a perfect lead into his presentation there after.

Here is a rehearsal demo:

Enjoy!

Let me know what you think! If you would like to showcase your latest product in a fun way, drop me an email at: alexander@iPadMagician.ORG

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He also likes wine and the finer things in life.

For any enquiries, do contact him at alexander@ipadmagician.org

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Cortina | Online: Official Launch of Cortina Online

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Cortina | Online: Official Launch of Cortina Online

Reinvention and Innovation is in my blood, it is in the magic that you see. Moving away from tradition, I incorporate technology into my magic.

Cortina Watches also recently took on the path of innovation and started their e-commerce portal, Cortina.Online

Cortina Watches Magician

In order to keep the event thematic, they gotten me to perform for them and showcasing how easy it is to get their exquisite watches online.

It was a great pleasure performing for all their VIPs and esteemed guests.

Check out this video to see how I customized my magic for them:

If you think that I have what it takes to represent your brand, drop me an email at: alexander@iPadMagician.ORG

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He also likes watches and the finer things in life.

For any enquiries, do contact him at alexander@ipadmagician.org

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Directing Magic: The Greatest Show (With P&G Management Team)

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Directing Magic: The Greatest Show (With P&G Management Team)

The challenge of directing a magic show for a management team extends more than just trying to teach the leaders how to execute the magic tricks.

Corporate Magic Team Building

To direct and craft a show requires in-depth knowledge of theatre, lighting and psychology. My team and I were tasked to craft a magic show casting the P&G management team.

Using the mood board given to us, “The Greatest Show(man)”, we crafted 5 acts for the management team and with the finale of their boss appearing.

The crash course on magic and performance took a span of 2 weeks, lesser time than we were comfortable with, but it worked out very well because these leaders really put their heart into the rehearsals.

Also, coupled with the fact that my team and I had the hands on experience of teaching management teams to performance magic (Senior Management Team from WIS, NTU SPMS Professors); all processes were streamlined and efficient.

Company DnD Magic Show

It was a tremendously amazing process watching non-magicians perform feats of magic so well. They were indeed a part of The Greatest Show!

Meta Illusions Corporate Team Building Magic Show

Here is a snippet of the finale!

Do you want to have something different, special and meaningful for your next corporate event?

With our operational expertise and experience, we can make that happen! Speak to us! We will be happy to discuss more!

Email me at:

alexander@ipadmagician.org

Signing off!

Alexander Y

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He enjoys watching artsy movies, his favorite directors include, Christopher Nolan, Spike Jonze, Michael Gondry.

For any enquiries, do contact him at alexander@ipadmagician.org

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Taming the IT Monster: A Project for Hewlett Packard Enterprise

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Taming the IT Monster: A Project for Hewlett Packard Enterprise

"Innovative solutions need to be presented in innovative ways."

led wall magic show HPE

This was the mantra I adopted when I was handed over the HPE project which required an innovation, entertaining and educational performance. 

The objectives were simple but challenging:

  1. Create a short act with the IT Monster 
  2. Showcase the tagline of Tame IT
  3. Audience interaction required

These pointers were given to me through a brief from the client. On its own, it will not make a good story to present as there is no arc, plot and resolution. I added more pointers to supplement the storytelling arc.

  1. Create a short act with the IT Monster 
  2. Showcase the tagline of Tame IT
  3. Showcase the problems when there are inefficiencies in IT **
  4. Showcase how HPE solves this problems**
  5. Audience interaction required

With that, we are now able to craft an antagonist and a hero in this story. 

animation magician alexander yuen ipad magic

In this performance, I used motif of jammed cogs in a gear system to symbolize inefficiencies and how with HPE we will be able to get a well running system.

I used other symbols like the lightbulb to represent innovation and the light from the bulb to tame the IT Monster.

Innovation and Magic Alexander Yuen
iPad Illusionist Alexander Yuen

This performance was extremely well received by the international guests as it was their first time seeing such a performance!

While I am unable to share the full performance in public, I would be happy to share it with you if you are an events producer or a potential client interested to see my work :)

Drop me an email at: alexander@iPadMagician.ORG

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Alexander Y. is Asia’s Top iPad Magician and Storyteller. He believes that the experiences are best experienced as stories. With good stories, memories are forged and emotions are struck. In his free time, he enjoys movies from Christopher Nolan and Spike Jonze. 

For any enquiries, do contact him at alexander@ipadmagician.org

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Customized Mentalism and iPad Magic in Colombo

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Customized Mentalism and iPad Magic in Colombo

Recently I was booked again for an overseas trip to Sri Lanka for the Young Presidents’ Organisation Handover Event. This is the first stop of many for my iPad Magic- Asia tour.

iPad Magician Asia Tour Alexander Yuen

My team and I were housed in the vibrant and exquisite Hilton Hotel Colombo for the night. The food and the ambiance, alongside comfy accommodations were all perks of being an international illusionist. It is always a blessing to be able to travel and showcase my artistic work.

Alexander Yuen iPad Magic Colombo


Showtime was in the evening.  I took the stage and performed a short segment of customized mentalism that captivated the audience. This customized piece of magic was designed to showcase the theme of the event where the outgoing committee hands over to the new incoming committee. I designed it in such a way where it will involve everyone in the audience and the final revelation is a nice surprise.

 
See the video below for yourself!

I was also requested to perform mind-blowing mentalism at the cocktail reception. You can see the audiences being enthralled by his amazing performance.

Mentalist Sri Lanka Colombo

After the walkaround set of mentalism, I was then requested for my specialty of iPad Magic. 

iPad Magic Colombo Sri Lanka

After the show, I had to head off to the airport to catch a midnight flight back to Singapore as I am booked for another show back at home. All in all, it is a wonderful and fruitful performance where I am able to share magic that is rarely seen!

Signing off,
Alexander Y

iPad Magician (and Mentalist)

 

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. 

For any enquiries, do contact him at alexander@ipadmagician.org

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Launching a Series of Products with HP

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Launching a Series of Products with HP

It has always been a challenge to launch a products to the media and partners. While it is logistically simpler to display the products, it is always better to have the products experienced. This experiential engagement allows for a longer impression and lasting memory. 

Image2.png

Last week, I had the chance to work with in2Marketing and HP to craft a short 10 minute opening act with these following objectives:

  1. Showcase their products in action
  2. Use the catchphrase of One Live
  3. Smooth Transition to the VIP who will be giving a speech

With these objectives, I came out with a series of routines to capture the audiences attention.

Watch how I skillfully incorporate the Sprocket Plus, the HP Pavillion x360, and the HP Pavillion Gaming into this presentation!

Signing off,

Alexander Yuen 

Magician and Storyteller

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. While his work is often copied by others, he is unfettered by them as he knows that they can never copy his style.

For any enquiries, do contact him at alexander@ipadmagician.org

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My Magic, My Gift

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My Magic, My Gift

For some, magic is a tool to break the ice or pick up girls. For me, my magic is a gift. It is a gift that allows me to connect with people of all ages and demographics. 

iPad Magic Alexander Yuen

Last Friday, Hari Raya, I was asked to do a show for the less fortune at the Istana. I instantly agreed. While the usual corporate international shows are great (together with the fancy hotel suites and cocktails), its always a privilege to offer my magic to those who might not had the chance to experience it. 

When I performed my magic for the audiences, it bridged an instant connection between myself and them, we are on the same page and we know that we are both going to experience something wonderful and amazing. 

I am really glad I was able to rope in The Strangers and Joel to be a part of their experience. They performed wonderful close up magic for them and brought joy to them.

Kim The Strangers Magic
Yuji Tan The Magician The Strangers Singapore
Joel Lim Magician Meta Illusions
Anderson The Strangers Magician Singapore

At the end of our performance, we were also had a chat with Mdm President Halimah and First Gentleman, Mr Mohammad.

President iPad Magic Singapore

Here is a short footage of my iPad Magic at the Istana. Have a glimpse of how the West Drawing Room looks like:

It was truly truly a special thing to give our time and talents for those who have lack moments of wonder, or those who no longer believe in magic. As magicians, we must never forget that.

Magician Selfie President Singapore

Signing off,

Alexander Yuen (iPad Magician)

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Imagination and the Child

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Imagination and the Child

Seems like an odd title to use for a blog post isn't it? Let me dwell more into this since this this post was inspired by a recent performance I did.

It was not my usual high-end corporate event, it was a 9 year old boy's birthday party. For the most parts, I always reject birthday parties for children because my show is not a kids magic show where children would be screaming and laughing at colorful, silly things.

However, I took up this party because the boy's mom tried really hard to convince me that her son is a huge fan of my magic, and had watched all my videos and would be so so happy if I could come to his birthday party to perform. While I was not fully convinced that I would have a "huge fan", I really wanted to also meet the boy who sat through "all" my videos.

I met the pleasant birthday boy, he was very polite and well mannered. I could see his face light up every time something amazing happened. I could see that in his mind, he was imagining the endless possibilities that magic could bring. It was a beautiful moment for me.

When I went to my 3rd act, this boy literally recited the lines I had for that piece of magic even before I said it. I was impressed and honestly quite surprised. This boy did watch all my videos and even memorized some of the lines to heart :)

At the end of my show, I gave him the lightbulb that I made appear from the iPad. He held it in his hands as if it was a fragile bird, with great care.

And I know that if I could inspire one child to innovate and never stop imagining, the future would be a brighter place. 

Here is what his mother had to say at the end of the performance:

"Dear Alexander

Thank you for your kind text, really appreciated and we were all enthusiastic about your show, kids, in particular P, spoke about your talent with everybody until evening. For sure next time we’ll do a show for adults, we’re thinking at a private event at home with all our friends so I’ll be delighted to keep in touch with you. Congratulations again and thank you for making P’s birthday party a special and magic moment for all of us"

Always a special thing to bring joy for a child of all ages. 

 

Yours sincerely,

Alexander Yuen

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Booked by International Luxury Brands: iPad Magic for Moet & Chandon

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Booked by International Luxury Brands: iPad Magic for Moet & Chandon

Peers and laymen often ask me how I get booked by luxury brands like LVMH, Kenzo, Heineken, F1 Paddock Suite, Hennessy, Roger Dubuis, Mercedes Benz and most recently, Moet and Chandon.  

The truth is, I work really hard on creating original content and present them in a manner as original as possible. When compared to other magicians who are trying to intimate the same thing, these discerning high end brands have a keen eye on originality. 

There is no easy way to stay original, more often than not, young magicians who have just started out often copy successful magicians. While they might claim to be original by changing superficial features of their act, like the color of the prop, the bulk of their work is stolen (or as they claim, inspired by) from their predecessors. 

In contrast, it is an uphill challenge to create and innovate being the first-mover, since it is so much easier to copy and intimate the works off the originator. 

Despite these challenges, I have been very fortunate that the high-end brands still recognizes the quality of my work and trust me with their prestigious products for a magic launch. Most recently, I was flown to Colombo to do a session for Moet & Chandon's prestigious guests comprising of the top executives of Hennessy and Moet & Chadon, Socialites and Media. 

Alexander Yuen Luxury Illusionist

The event was a huge success with an the guests were left with an experience like no other. They even requested for an encore performance at the end of the night which I abide to. 

Alexander Yuen Colombo iPad Magician

This event was also covered by the local newspapers like The Sunday Times and Esteem Magazine with a special mention of my magic.

All in all, more than just having original materials, I can pat myself on the back for doing a fantastic job. Here is a raving review from the organizer herself:

"Dear Alexander,
Hope you landed safely in Singapore. Just wanted to say THANK YOU. You were the star at our event and our guests absolutely loved you. Your performance was a total hit in Colombo and we have had three inquiries this morning!
Thank You Alexander. Even the media was thrilled to interview you and they called us this morning and complimented your act. We will try secure more events for you in the near future and be in touch with your shortly.
Once again THANK YOU! It was an absolute pleasure to work with you and we look forward to seeing you again in Sri Lanka in the near future.
Warm regards,
Organizer of the Moet & Chandon Event"
 

So it does pay to innovate and be original ;)

Signing off,

Alexander Yuen 

Asia's Top iPad Magician

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. While his work is often copied by others, he is unfettered by them as he knows that they can never copy his style.

For any enquiries, do contact him at alexander@ipadmagician.org

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Singaporean iPad Magic in the Middle East - Egypt

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Singaporean iPad Magic in the Middle East - Egypt

A land of mystic and magic, Egypt. The place where fallen kings are mummified and kept in tombs where they believe in the afterlife. Filled with 3000 years of culture and richness, Egypt houses one of the 7 Wonders of the world. 

iPad Magician Middle East Egypt

That sounds like something you'd see on a travel catalog, doesn't it? But in March, the iPad Magic Team and I were flown all the way from Singapore to Egypt to witness the magic of Egypt. Actually we were flown to perform at a Technology Conference called Connect HYPE 2018. There were partners from the Middle East at the event including Cisco (Which you might remember that I was performing there 2 years ago for their event in Saudi Arabia. Read more about it here!)

Kempinski Soma Bay

We were housed in the lovely Kempinski Soma Bay hotel in Hurghada, It was a wonderful place next to the Red Sea. We had the time to swim inside the Red Sea and did other tourist things. But it was not all play as we had a show to deliver, and deliver we did!
 

iPad Magic in Middle East

On top of my regular iPad Stage Illusions, I crafted a customized performance for Connect to showcase their digital and online technology. The whole coding process of a customized performance took about 15 hours, and you can see it below:

Though the effort was immense, it was well worth it. The performance was well received, the client loved how we showcased their technical know-hows and their services. 

Connect PS iPad Magic Connect HYPE

After the performance, we went to tour Egypt, seeing the Great Pyramids of Giza. the Sphinx and even the Valley of the Kings. 

Check out a short video here on the various sights and sounds of Egypt:

I hope you enjoyed the video because we certainly enjoyed showcasing our magic to the middle east and in Egypt!

Can't wait to be back!

Signing Off 

Alexander Y 

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, Egypt. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He love the Sphinx and how it the word rolls off his tongue. SPHINX

For any enquiries, do contact him at alexander@ipadmagician.org

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A Magic Plateau: Taking a Different Step in the Same Direction

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A Magic Plateau: Taking a Different Step in the Same Direction

At some point in time, we all face burnouts in our career. It would feel like we have hit a point where things start to get stagnant; you come in to work, reply emails, send emails, wait for emails, craft proposals and then send more emails. This happens in all jobs, including mine. 

While the cycle for me to feel burnout is substantially longer, the last time I felt a burn out was in 2014, every time that it does hit me, I would take a step back to think, "What can I do differently, that will push me towards the end goal?". This question is important for me as an artist and a self employed entrepreneur. I cannot allow myself to detract too far from my artistic goals. The most common solution to a burnout is to take a long vacation, and that, I do not have the luxury of. 

In order to take a step back from the daily grind, (my routine largely consist of overdosing myself with coffee, replying a ton of emails, crafting a ton of proposals (in which most would be ignored or stolen by competition), coding my iPad Magic Apps (most of the time I am just pulling my hair trying to figure out that ONE thing) and the occasional meetings where I do enjoy), I had to make myself fall in love with the craft of magic again. 

I took on small directorial roles in creating magic shows. Last year, I designed a show consisting of 3 Magicians who performs together like a boyband: The Strangers. This show took over 8 months in terms of conceptualization, casting, rehearsing and troubleshooting. We had been very lucky to get the support of a large number of past clients and events partners for our show. 

While it is easier to coach and design a show for a team who sees you as their mentor, there were challenges to be faced. Overcoming these challenges prepared me for a project that I undertook in late 2017 [Cue Suspenseful Music]:

I took on a project to design and direct a magic show that cast the BOARD OF DIRECTORS of a company. 

I knew this was not going to be an easy feat since it would be different coaching a cast who were used to telling others what to do. Also, their interest in magic might not be as strong as the students under my wing. Another thing that hinted me that this was not going to be an easy task, was the fact that the main client (one of the director of the company), lamented that many other magicians had turned down this challenge (or opportunity).

The whole process began in November and the performance was to be in February. One of the challenges we faced was to find a suitable timing for rehearsal, since all of them have to allocate time outside of work for this, coming to a common time was tedious. Thankful, we were able to settle on a common regular timing. 

We utilized our studio space for our weekly rehearsals. With the help of my fellow trainers, the learning of the magic was one of the easiest part of the process. 

meta illusions studio

One of the biggest challenge we faced was to impart theatre techniques to them. Given that they were not in the performing arts, they were not well versed with movement, space and vocal effects. As a director, I had to balance between the drilling of these techniques while bearing in mind the limited time span and their capacity. At the end, everyone did exceptionally well and the show was very well received by their colleagues (If you don't believe me, see the video towards the end).

Magic Show Director Meta Illusions

It was a tremendous joy to see the cast grow from shy individuals to charismatic performers on stage. Such skills are transferable to their careers when they are to do presentations or to meet clients. 

Here is one of the pieces performed that day which incorporates elements of their company's core values and magic:

Taking on this project also taught me the patience and given me the learning experience in crafting meaningful magic. Imparting performance skills to them, sharpened my own. They say that the best way to learn, is to teach; and that is definitely true.

Here is one of my favorite pieces of the show as it serves to inspire the audiences, motivate them to overcome adversity:

So to all that are feeling a little bit unmotivated at work, try something new, try something different. It might be harder at first, but at the end of the day, you will enjoy it!

WIS Magic Show Meta Illusions

After the event, we had a strong commendation letter from our client:

Hi, Alexander and Kim,
Sincerely, and on behalf of my colleagues, I thank Metaillusions team for the relentless coaching throughout the months of preparation.
It was a journey travelled with much challenges & frustrations at times from conceptualising to learning to the final moments, as we have members dropping out, we neglect and only to catch up with the practices at the 11th hour etc, and I witnessed how you and your team bore with us during this period and never stopped giving reminders again and again, only to make sure we succeed.
Thank you, Alexander, for the efforts in studying our personalities and customising the roles for us, I am impressed by this segment of the entire process.
There were a couple of genuine miscommunication and misunderstandings which I so appreciate our resolving them together.
Thank you, Kim, for patient guidance despite our constant forgetting of the lines and theatrical techniques.
There were just so many of us with different gaps during the training sessions, I really don’t know how you did it, but you did it.
Thank you, Anderson, Yuqi & Douglas for accommodating our rehearsal, and seeing to stage preparation.
Not easy, but you all made it work.
I am not sure if you still remember I once shared with you that another company actually gave us up after understanding our performing needs and diversified profiles.  Metaillusions took up this mission (which I thought was almost impossible) and made it a success.  Besides the concrete leadership, Metaillusions has a great team.  The young men are disciplined, humble and embrace accountability; as a HR practitioner it has been a long time since I last encountered such professional young generation from this new era.
Honestly, there were some slips during the actual performance, and I personally wished it could be better.  But well that was the best we ever could be at that very moment and I am 100% sure my team gave it all.
So once again, thank you, gentlemen.  On a personal capacity, you helped me see the other side and real side of magic, just like how the sun rises in the morning which is one magical moment that we all take for granted.  Indeed I appreciate magic is all around us so long we can see it.
Metaillusions, you create magic!
Here's wishing Metaillusions a fabulous 2018 & beyond!

 

Regards

Director, Corporate Services

 

Woohoo, and very touched!

Watch how the pieces are seamlessly and beautifully crafted into a performance, here!

Keen to learn magic? Want to have a show designed for your company's special night? Or even incorporating magic into your presentations? Look for the professionals, drop us a line!

HERE!

Signing Off 

Alexander Y 

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He enjoys watching artsy movies, his favorite directors include, Christopher Nolan, Spike Jonze, Michael Gondry.

For any enquiries, do contact him at alexander@ipadmagician.org



 

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Experiential iPad Magic and Storytelling: One Faber Group

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Experiential iPad Magic and Storytelling: One Faber Group

"One Escapade, Countless Experience"

The One Faber Group launch was an extremely fun project with side perks like watching Wings of Time, dining at their latest establishment, Dusk and visiting the Merlion, all in the name of "work".

One Faber Group Launch iPad Magician


This project, though fun, was quite challenging. There were several key objectives I had to achieve in this customized presentation.

  1. To showcase One Faber Group's key attractions in an experiential and magical way
  2. To highlight the various features of these establishments
  3. To create wonderful memory anchors so that the guests would remember what the brand is all about.

This project took me 3 months of research, meetings and programming to come together. I had so much fun designing and incorporating national icons like the Sentosa Merlion and Shabaz (a character in Wings of Time).

The day finally came where we had to do the launch, my segment was the highlight of the event as it sealed in the emotional memories and experiential journey with the guests. This event was hosted by the wonderful Anitia Kapoor, whom I had the pleasure of meeting several times in other events. 

One Faber Group Launch iPad Magician Singapore

The performance ended with a huge bang, the audiences were thoroughly amazed and educated about what One Faber Group has to offer! There were countless moments of "ooo-s" and "ahhh-s"! Watch the video below to see it for yourself!

 

After the event, I was invited to have drinks with the upper management and media at Dusk. This place serves amazing cocktails and the Sunset Spritzer is my favorite.

Dusk Cocktail

Had a really good time talking to the management and the marvelous food!

iPad Magician Alexander Dusk

All in all, what One Faber Group offers is truly One Escapade, Countless Experience. There is just so much to do with your friends and family there.

Signing Off (in a cable car)

Alexander Y (Asia's Top iPad Magician)

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. Watch his video and find out why he is the Top iPad Magician in Asia!

For any enquiries, do contact him at alexander@ipadmagician.org

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DHL's 45th Anniversary in Singapore: Digital and Technological Innovation and Magic

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DHL's 45th Anniversary in Singapore: Digital and Technological Innovation and Magic

It was delightful for me to perform for DHL's 45th Anniversary Singapore on the 24th October 2017 because I have always looked up to DHL as an innovative company that is eager to push the boundaries of technology to make processes and lives better.

My first working encounter with DHL was in the December 2015 where I was commissioned to craft and produce a digital magic act to launch their innovation center. Read the article here!

Innovation Center 2015

Moving forward to 2 years on, it brought me great pleasure to be back at their 45th Anniversary celebration, at JW Marriott Singapore.

I started the night with my iPad Roving Magic where I engage the audiences with my visually captivating iPad Magic. The audiences were enthralled as, for most of them, this is the first time they have experienced digital iPad Magic.

iPad Roving Magic Alexander Yuen
iPad Roving Magic

After the cocktail reception, I had to get ready for the iPad Illusion Show on stage. This show was tremendously well received as it embraced the company's vision of being technologically driven. 

iPad Illusion Show

Apart from my segment, the night was laced with technological artifacts like an interactive robot and a presentation on Drones.

Happy 45th Birthday DHL Singapore!

 

Signing off,

Alexander Y (Asia's Top iPad Magician) 

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Classy iPad Magic Performance for Yuli Fine Jewelry x The Peak

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Classy iPad Magic Performance for Yuli Fine Jewelry x The Peak

When it comes to class and style, there is little to be said about it. The jewellery by Yuli personifies style and class into a precious jewlery piece.

 http://thepeakmagazine.com.sg/events/peak-premier-dinner-maybank-private-wealth-vlv/

http://thepeakmagazine.com.sg/events/peak-premier-dinner-maybank-private-wealth-vlv/

Combining the elegance, style and magic, I was commissioned to craft an act for Yuli to showcase their jewelry. 

Enjoy this piece of specially crafted magic:

Signing off,

Alexander Yuen (A Finer Side of Magic)

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who value the finer things in life. Booked by luxury brands all over the world, he is the choice of luxury entertainment. The top brands trust him, so why shouldn't you?

For any enquiries, do contact him at alexander@ipadmagician.org

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Yes Bank: India Conference for 1000 Guest in Singapore

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Yes Bank: India Conference for 1000 Guest in Singapore

After my bouts of iPad Magic stints around India, I was specially requested to perform for an international India event in Singapore. This was an event organized by Yes Bank of India. The event itself hosted more than 1000 guests, held in the lovely Grand Ball Room of Mandarin Orchard.

It was a terrific crowd, and I was commissioned to create a customized segment where I would make their logo appear. 

Here is it:

Want more impact with branding and customization?

Enquire here!

Signing off,

Alexander Yuen

iPad Magician 

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iPad Magic in India: Suzuki International Distributors Conference

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iPad Magic in India: Suzuki International Distributors Conference

I was booked in September to present my brand of unique magic to the Suzuki International Distributors. The conference housed top management personnel from all around the world. It was a marvelous event held in the gorgeous JW Marriott Aerocity, Delhi. 

Asia iPad Magician in India

The hotel was beautiful with amazing facilities, but what was more captivating was the ballroom itself. There was an LED wall which was used as a backdrop against my performance. 

LED Wall iPad Magician

Watch this showreel for a taste of the iPad Digital Magic in India:

After the stage show, I then went and mingle among the crowd, presenting my iPad Magic close up. The crowd responded very well to the visual iPad Magic. A large part of the captivation from the iPad Magic stems from the fact that it incorporates technology and magic to create a visual magical experience that is different from other forms of magic.

Also, I made use of the Suzuki branding and logos as part of the magic routines. This was wildly popular with the audience.

 Amazing special guests from France

Amazing special guests from France

Interactive and Captivating iPad Magic

It was a tremendously enjoyable event. It is always a pleasure to perform in India, lovely place with great hospitality.

Keen to have me at your international event?

Signing off,

Alexander Yuen

Asia's Top iPad Magician

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F1 Night Race: Asia's Top iPad Magician at the Prestigious Paddock Club Suites

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F1 Night Race: Asia's Top iPad Magician at the Prestigious Paddock Club Suites

F1 Singapore iPad Magician

Last weekend was an insane weekend for me as I performed at F1's Paddock Suites. I jumped from suite to suite keeping the guests entertained in between the races.

Here are the suites that had me on their entertainment schedule:

  1. Marina Club
  2. Raffles Club
  3. Singapore Suites
  4. Ferrari
  5. Singapore Airlines
  6. McLaren Honda
  7. Heineken
  8. Rolex
  9. Cuscaden Suite
  10. Paterson Suite
  11. Mercedes Honda
  12. Red Bull
  13. Cheniere
  14. Temasek
Alexander Yuen iPad Magician

 

Signing off,

Alexander Y (Asia's Top iPad Magician)

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by clients who value the finer things in life. Booked by luxury brands all over the world, he is the choice of luxury entertainment. The top brands trust him, so why shouldn't you?

For any enquiries, do contact him at alexander@ipadmagician.org

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iPad Magic at Heineken F1 Fashion Party!

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iPad Magic at Heineken F1 Fashion Party!

The moonlit open area was bustling with noise. Many were eating, drinking and chattering amidst the sea of people. I was at Lau Pa Sat, performing for Heineken’s Formula One Fashion Party!

Heineken iPad Magician

The iconic heritage site, Lau Par Sat, was remarkably transformed into a fashion runway with a unique twist! Famous models Sheila Sim, Angie Watkins, Hanli Hoefer and Jason Godfrey wore clothes by Singapore's leading design talents, Sabrina Goh and Amos Ananda. The show was even curated by fashion show producer Jeremy Tan! I began my performance with a group of friends, showing them my interactive iPad Magic!

iPad Magician Hong Kong

The crowd was amazing! Everyone was hyped about the upcoming Formula One events that were to happen that weekend. Since it was a Heineken event, I also added something extra into my iPad magic routine!

The audience went crazy when I took out the Heineken bottle from my iPad. Some girls even screamed! The night was filled with laughter and looks of amazement!

iPad Magic Beer Bottle

Overall, I had a great time performing at Lau Par Sat. The people there were very welcoming and it was wonderful performing at somewhere I love to eat!

alexander yuen international magician ipad

Signing off,

Alexander Y (Asia's Top iPad Magician)

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by clients who value the finer things in life. Booked by luxury brands all over the world, he is the choice of luxury entertainment. 

For any enquiries, do contact him at alexander@ipadmagician.org

 

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iPad Magician: Mercedes Benz The New GLA Launch

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iPad Magician: Mercedes Benz The New GLA Launch

The all New Mercedes Benz GLA is a charming, sleek and family friendly car. I was invited to entertain the guests at the launch of the car. 

the new GLA mercedes benz

I specially designed an app on the iPad to make a car model appear. The guests reacted with much delight after seeing the iPad magic. This also gave me a chance to nudge them to check out the real car on display.

iPad Magician Car Launch

Aside from that app, I also designed an iPad Magic app that displays the hashtags of the event and they appear magically in the cards that the guests were holding.

iPad Magician customized magic

Check out this short video to see the magic and the all New GLA!

And at the end of the event, I got a positive feedback from the organizer and that was a good pat on my shoulder!

Hi Alexander,

I would like to thank you for the services at the MB GLA launch. The client enjoyed it very much.

Thanks

Great honour to share my iPad Magic at the car launch!
 

Signing off,

Alexander Y (Asia's Top iPad Magician)

------------------

Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by clients who value the finer things in life. Booked by luxury brands all over the world, he is the choice of luxury entertainment.

For any enquiries, do contact him at alexander@ipadmagician.org

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