Shipping 2030: Pushing the Edge of Technology

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Shipping 2030: Pushing the Edge of Technology

On the November 30th 2016, Alexander Y. was invited to perform at the Singapore’s Shipping 2030 Conference, held at Suntec City’s Convention Centre. It was a large event, with many guests, managers and bosses, discussing about the topic of innovation and technology in the shipping and international purchasing industry. As such, Alexander was to perform his signature iPad magic, to compliment the event’s theme of technology and innovation.

iPad Magician Asia Conference

Alexander arrived at the location early, and obtained the further details of the event from the event organizer. He then proceeded to attend a VIP’s talk on Innovation and Technology, and immediately began performing once the talk was over.

He began performing with his signature iPad magic, and left a few Europeans speechless with his opening act. They demanded him to do it again, and, at their request, he blew them away for a second time. At the end of his first small group’s performance, the spectators left him a round of applause, establishing his presence and letting everyone know that a magician is in the event.

iPad Illusionist SIngapore

After so, Alexander then went on to numerous tables, using his iPad to perform out of the ordinary stunts, leaving the attendees of the convention with smiles, cheers and lots of applause. There was even a waiter who stopped by to watch his performance, and he too, couldn’t help but gasp.

As Alexander was performing, a few VIPs were so entranced, that they even followed Alexander around as he performed from table to table! However, even after watching him dazzle the spectators over and over again, they too ended up clapping and smiling at the end of his performances!

Singapore iPad Magician

 At the end of Alexander’s timeslot, he approached the event manager and thanked her for inviting him for the evening. In addition, he also performed an amazing effect with his business card, leaving her jaw wide open.

Alexander Y. is a full-time professional magician, he does close up magic, stage shows and custom shows for events. For any enquiries, do contact him at alexander@ipadmagician.org

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Dark Skies, Tall Buildings, Al Fresco Wine And Magic

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Dark Skies, Tall Buildings, Al Fresco Wine And Magic

On the November 23rd of 2016, Alexander was invited to entertain the guests for Expat Living Magazine’s event at Mont. The event consisted of roughly 80 people and there was great food and drinks for the guests. He performed his specialized iPad magic, and did not fail to amaze the crowd.

iPad Magician Singapore

Alexander arrived at the location early, and spoke to the event manager before proceeding to the rooftop alfresco area. The view was beautiful, and the majestic Marina Bay Sands could be seen overlooking the Singapore River. It was a sight to behold, as the sky was promenade pink, with the sun crawling out of the sky. Alexander walked around the dining area, preparing for the guests to arrive, and striking small conversations with the waiters and waitresses.

Asia iPad Magician

Soon after, the sun had set, and the lights from the financial district lit up in the distance showering the Singapore River with many bright lights. The river was covered with fairy lights and ripples from the movement of its waves, setting the tone of the night along the Singapore River. It, was show time.

Alexander began his show by approaching a group of Caucasians, and performed his full repertoire with them. His iPad, his partner in crime, stunned and amazed them, leaving them mind-blown and applauding to announce the magician’s presence. The show went on and Alexander continued doing what he does best, entertaining the guests with finely crafted iPad magic.

iPad Magician Expat

After covering numerous tables, the sky had turned fully dark, and it was night already. Surrounded by tall buildings and bright lights, Alexander continued on the rooftop of Monti to bring smiles and amazement to Expat Living Magazine’s guests. Everyone was happy and the event was going extremely smoothly.

To end off the night, Alexander ended his last performance with a kicker ending! The spectators were shocked and delighted at the same time, giving him a warm round of applause before Alexander moved on to talk to the event organizer. After thanking the event organizer, Alexander then made his move and began his journey to his next show that evening…

Expat iPad Magician

Alexander Y. is a full-time professional magician, he does close up magic, stage shows and custom shows for events. For any enquiries, do contact him at alexander@ipadmagician.org

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iPad Magic at KL's Mandarin Oriental: HSBC Top Client's Appreciation Night

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iPad Magic at KL's Mandarin Oriental: HSBC Top Client's Appreciation Night

So I flew from SG --> KLIA, Kuala Lumpur, to entertain the top clients of HSBC Malaysia!

Alexander Yuen iPad Magician

I landed at KL, and took a transfer limousine to the gorgeous Mandarin Oriental KL. I wish I had taken some pictures of the interior because it is simply amazing. 

iPad Magician Malaysia

I had such a good time performing for the guests for the event. I understood from the client that because they were the top clients of HSBC, they wanted them to be treated to something spectacular, even if that meant flying me from Singapore.

The guests thoroughly enjoyed the iPad Magic that I presented. The guest profile is largely C-level executives and had seen their fair share of entertainment but they were nonetheless in awe of my iPad Magic.

Asia iPad Magician
iPad Magician International

See the rest of the pictures below!

Yes! I travel internationally for performances. For more enquiry, drop me an email here:

alexander@ipadmagician.org

Signing out,

Alexander Y (Asia's Top iPad Magician)

 

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"The Key is Right Here" : Showcasing the 4 Pillars of Sky Premium (an iPad Magic Launch)

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"The Key is Right Here" : Showcasing the 4 Pillars of Sky Premium (an iPad Magic Launch)

A challenge that most marketeers face is that they run out of ideas to showcase a non-tangible product. For example, how do you showcase security? (See here!) How do you showcase a concierge service (read below!)

iPad Magician Asia

 

When I was consulted to design a sequence for Sky Premium, I too had some difficulties in trying to bring forth the ideas to life. Hence instead of focusing on what the company can do, I focused more on what their clients will experience. 

The four pillars of their services pertains to:

  1. Travel
  2. Wine and Dine
  3. Shopping
  4. Wellness

With this in mind, I brainstormed activities that are most associated with these pillars. Next I thought about the type of magic that would be most appropriate for this. 

Singapore iPad Magician

A specific request the client wanted was to connect my act to the next segment where the emcee would talk about the "Key" to "The Good Life". Bearing that in mind, I had to end with that tagline so that my act can segway seamlessly into the next. 

Enjoy the good life and check out the end result below!

Living the Good Life,

Alexander Y (Asia's Top iPad Magician)

 

Want to showcase your intangible services?

Hit me up: alexander@ipadmagician.org

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Tempur X Tatler: 1 Year Anniversary at Tempur

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Tempur X Tatler: 1 Year Anniversary at Tempur

One year ago, I did an opening piece for Tempur's opening. The crowd loved it, and they loved how it fit into their Weightless Campaign. (See video below).

This year, when I got a call from the Tempur marketing team with regards to their 1st year anniversary, I was overjoyed!

iPad Magician Tempur

In collaboration with Singapore Tatler, Tempur had a smaller celebration and invited the guests from Tatler to experience the weightlessness.

iPad Magician Singapore Tatler
Asia iPad Magician

Wanting to do something different from them, I designed a sequence with my iPad to showcase the weightless motif and give the guest an opportunity to feel the Tempur Material (which is commissioned by NASA to be used in Space).

Here what the Tempur and Tatler team had to say:

"Thank you Alexander and helping us out!
It was a real pleasure meeting you and thank you for the brilliant show! Looking forward to working with you again soon.

Daniel (Singapore Tatler)"

"Hi Alex,
The customized acts were very cool, thank you!

Janet (Tempur)"

Have you experienced Tempur Weightless-ness?

 

Signing off,

Alexander Yuen (Asia iPad Magician)

 

For customized performances, contact me here:

alexander@ipadmagician.org

 

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"Terrific Colours, Stylishly Compact!" - A Customized iPad Product Launch (VIP Launch)

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"Terrific Colours, Stylishly Compact!" - A Customized iPad Product Launch (VIP Launch)

Designing a product launch is never an easy task, it takes a lot of creative energy, trial and error and rehearsals. 

Imagine this, I was sent a brief for a launch of a printer with the tagline "Terrific Colours, Stylishly Compact". And a specific request that a VIP must be involved in the act.

How do you work from here? What type of imagery does this elicit in your mind?

While it is vague, I did my research on the Canon printer and found other neat features it has. With these features in mind, I knew objectively what I wanted to showcase. The terrific colors it has, its stylishness and its mobile-friendly capacity. 

iPad Magic Product Launch Canon Printer

With this said, the magic also has to reflect this. The visual assets I use must also reflect this. 

The total time I took to design this 3 minute sequence:

  • Conceptualization: 10 hours
  • Programming: 30 Hours
  • Designing Visual Assets: 5 Hours
  • Designing the Prop: 3 Hours
  • Fabrication of Props: 10 Hours
  • Rehearsals: 10 Hours

You can see that I make sure every detail is taken care of. I had to program the iPads such that the VIP can use it intuitively. 

You can hear how much the crowd enjoyed this sequence, as well as learning about its features. See the video below!

Hope you enjoyed that!

If you have a product or a campaign to launch, talk to a professional. I will be most happy to design a sequence specially for you!

Signing Off,

Alexander Y (Asia's Top iPad Magician)

 

Contact me here: 

alexander@ipadmagician.org

 

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Lancome Client Appreciate Event: iPad Magician

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Lancome Client Appreciate Event: iPad Magician

It might be kind of weird to have a male illusionist in a female-centric event, right?

Actually, not really.

I was booked by L'Oreal, Lancome, to perform and entertain their top clients. This was in event held at the very elegant Paragon Atrium.

iPadMagicianSingapore

The demographic of the guests were high end users of their products, they wanted to be sure that they were in the best hands in terms of entertainment. 

iPadMagician
Asia iPad Magician

For this engagement, I specially designed an app to first showcase the features of their star product, the Genifique, and to make it appear from their online website.

It is pretty cool, and it looks something like this.

I got really good feedback from the client and the guests from the event. And the best part is, not only they experience the magic of the products via my iPad, they will also feel the magic on their skin ;)

 

Signing off, 

Alexander Y (Singapore iPad Magic)

 

For Customized content and bookings, please contact me @ alexander@ipadmagician.org

 

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Entrepreneur Speaker at Tech Conference 2016

The journey of an entrepreneur can be a long, lonely and tiresome one. I've had friends who started out their business and gave up less than a year into it. 

Slush 2016 iPad Magician Illusionist


Most of the times, people only see the success part of it while overlooking the immense hardship one has to go through to get there. I was very fortunate to be able to share this journey of entrepreneurship at an innovation/tech conference held in Singapore called 2016 2016. 

It was quite stressful (as well as a privilege) to speak right after Hossan Leong. But I think it turned out quite okay, just a little rushed.

Tell me what you think! I come in after the 22 minute mark:

Actually, the content struck the hearts of many listeners. And I even got a Tech in Asia feature on the talk!

Alexander Yuen iPad Magician

Pretty neat!

Let me know what you think! I'd love to speak at your conference!

Drop me a text at info@metaillusions.com

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Long Service Award: DBS iPad Magic

With the current trend of job switching, it was quite heartening to be part of DBS' Long Service Award Ceremony. What a joy to perform for these employees who have worked for DBS for more than 20 odd years! (And I think there was also a guy who is being recognized for staying through for 35 years!)

iPad Magician Asia

I was booked to entertain the guests with my iPad Magic and I had special request to create an illusion on the iPad that would foster a sense of identity for the audiences.

Customized iPad Magic

It was a great crowd to perform for in the lovely Flower Dome at Gardens by the Bay. The great thing about performing magic on the iPad is that it is visual, colourful and immediately draws attention. My iPad Magic is also interactive which means that the audiences can participate actively in the magic. 

Asia iPad Magician

Even though the event is for the recognition of their Long Service Staff, the energy in the crowd was fantastic! The energy from both the junior and senior executives really brought live to the event.

Singapore iPad Magician

Keen on having me at your award ceremony?

Drop me an email here at info@metaillusions.com

Signing off,

Alexander Yuen

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Doing Your Best as the Wedding Magician

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Doing Your Best as the Wedding Magician

"Alexander was really a wonderful surprise to many of my guests, who were expecting the standard dinner, speeches and videos at my wedding reception.

The smiles on their faces were priceless.

The excitement, wonder and amazement at his perfectly executed illusions were all that mattered at the end.

I would definitely recommend him to any one looking for something magical (no pun intended) to add to that special occasion.

He’s also a gem of a person, really going all out to make things seamless for the organiser.

Thanks Alex!"

Johsua & Yasha

27th August 2016

Pictures by: Othniel Liew

A special piece of magic for the couple

A special piece of magic for the couple

For anyone who has planned or be a part of a wedding, you would know how stressful it can be. So many decisions to be made and so much to be planned. While my role as a wedding magician is fairly compartmentalized, I do my best to ensure that my dealings with the couple remains as fuss free as possible. I want to ensure that they have a peace of mind when they book me, knowing that their guests will be immensely entertained and they can continue enjoying the rest of their special night.

Magician Wedding Singapore

My main responsibility as a wedding magician is just as important. I make sure that the guests are thoroughly entertained through the dinner, and I make sure my interactions with them brings out moments of joy and wonderment that adds to the atmosphere of the dinner.

Singapore Wedding Magician
Singapore Wedding Magician

Because of the nature of the wedding, the couple tends to miss some of the magic and I always make a point to perform something exclusively special for the couple. 

Weddings can be stressful to plan, but fret not, let the professionals worry about it for you.

;)

Signing off,
Alexander Yuen

_________

Want a fuss free entertainment for your wedding?

Contact me here (or alexander@metaillusions.com), I offer a 20 minute consultation for you and your partner so that you can be sure of a peace of mind when you book me.

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Product Launch Ideas

GILLETTE: THE BEST A MAN CAN GET

When it comes to launching a product, there are several ways to do it. You can simply place a cloth over the product and reveal it, you can have a fancy box apparatus that would reveal it or you can reveal it while also showcase the qualities of the product (and that's what we did here!)

Gillette iPad Magic Launch

In line with my belief of "showing them, not telling them", I identified the key features of the product, which was a well lubricated shave. Then I brainstormed on how I can showcase this concept through magic, and at the same time, launch their banner.

The keywords in my thoughts were: beard, shave, cream, clean.

And after much discussing with the agency, we came out with the idea of having shaving cream, applied on beard, and after shaving it off, the image of the banner would appear. And thereafter, I would pull the banner out for photo ops.

A few more ideas:

  • If you are launching a hotline, I can programme a phone in the iPad and have the VIP to dial the hotline, it would appear on the iPads and then the numb er can be pulled out.
  • Launching a painting, or a poster? I can "paint" it with a brush on to the iPad and have it pulled out.

The possibilities are endless, my team and I will make sure that our magic is cogent and related to your product.

Contact me here for a discussion:

alexander@ipadmagician.org

Signing off, 

Alexander Y (iPad Magician Singapore)

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iPad Magic on Singapore National Day

Singapore's 51st National Day was special for the clients of The Knightsbridge Clinic and Southbridge Aesthetics Clinic. The guests were welcomed to an exclusive party where they were treated to an array of canapes, magic and dance.

Picture Credits: Marinate Consultancy

iPad Magic Singapore

To create a befitting atmosphere for the guests, I was specially invited to this exclusive party to perform my brand of iPad Magic. Like a true blue patriotic Singaporean, I took the liberty to dress up in my national colours of Red and White. While the base colour is white, I added subtle hints of red to create a sleek and stylish look.

Interactive iPad Magic

As the iPad Magician for the event, the agenda was to entertain the guests with magic, and to create an atmosphere of fun and excitement. I performed illusions that I custom created for the guests on that evening that were immensely well received. 

Singapore iPad Magician
iPad Magician Asia

The iPad Magic offers endless possibilities for you and your event. For this event, I custom created an app where gift vouchers were given to the guests through the iPad. This created excitement for the guests as I was not only able to create magic on the iPad, but also added value to the magic by incorporating a corporate gift for the guests.

The voucher app looked something like this:

This is simply one of the many ways magic can enhance, add a different texture and increase the value of your event! To find out more, drop me an email at:

alexander@metaillusions.com

or contact me here!

Logging Off,

Alexander Y (Asia's Top iPad Magician)

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Designing a Customized Illusion Show: Singtel Mambo Jambo Retro Night

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Designing a Customized Illusion Show: Singtel Mambo Jambo Retro Night

In November 2015, I had a brief discussion with Singtel on developing a show as part of their customer appreciation event that would be held in mid-to-late 2016.

Singtel Magician

The concept was finalized to be about nostalgia and reminiscing the past, witnessing how technology has evolved and how Singtel is at the forefront of this evolution.

Singtel also wanted to showcase their latest Mobile Threat Prevention service that blocks and removes malware in mobile devices. My skills in programming and iPad Magic allowed me to be able to showcase this with a visual simulation of the service.

Singapore Magician

With this in mind, my magic has to have the element of nostalgia without being old fashion. I designed 2 illusions to showcase various objects from the past. The first illusion was a prediction type effect where a spectator would think of a toy from the 80s and it would match my prediction. And the second illusion was to make a retro toy levitate in mid air.

Check out the video below:

The show progressed to a more modern feel where I borrow a spectator's phone and have it appear inside a Singtel case that has been on stage throughout.

Singapore iPad Magician
iPad Magician Singapore

The next segment was the Mobile Threat Prevention feature where I performed my brand of iPad Magic to showcase the effects of malware and the capabilities of the service.

iPad Magician Singapore
Singapore iPad Magician

While this was technically the last illusion feature of my show, I wanted to end with an illusion that would punctuate the show as well as show our appreciation to the clients.

For this routine, I made a wine bottle appear and then invited the VIPs to toast the audiences.

Singapore Magician

The whole process of designing, coding, rehearsing and manufacturing took about 4 months of hard work. But at the end of the night, when the audiences cheer with applause, you know it is worth it! 

 

Signing Off,

Alexander Yuen (iPad Magician) 

 

 

 

 

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Magic Moments During a Wedding

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Magic Moments During a Wedding

"Anyone who is looking for a close up magician should look no further than Alexander Yuen. Alexander was hired for our wedding held at W Singapore Sentosa Cove. His unbelievable magic under our noses at dinner left everyone in awe by the seemingly impossible things which he was doing. He was professional and non-intrusive in his manner. I would have no hesitation in recommending Alexander to anyone wishing to hire his services. 
Thank you once again for your contribution in making the evening so enjoyable and memorable. I hope to find another occasion when we can experience your magic again!"
Best Regards
Wenchuan
Wedding dinner at W Hotel (Sentosa Cove)
 

 

There is a secret tune that would play in my mind every time I walk into a wedding dinner, getting ready to perform my magic.

It goes "Magic moments, when two hearts are caring....".

The classic song by Perry Como. Fell in love with it when I first heard it.

Best Singapore Wedding Magician

But this tune also serves as reminder, that I am at extremely privileged to be a part of the union of two loving hearts, and it is my job to create a magical experiences, not just for the couple, but also for those who are there to witness this joyous occasion.

Weddings typically consist of both, the eldest members of the families and the youngest members of the families. While I can speak fluent English and Mandarin, language might be a barrier when they speak only dialects. For these guests fortunately, I am able to convey my magic through the effective use of facial expressions, body language and eye gaze. These additional tools I've picked up from my theatre training have served me very well and allows me to engage all guests of different languages and cultures. 
 

At the end of the night, I play that tune again in my head, and I feel satisfied knowing that it is always, always a blessing to be a part of a union of love.

Congrats to Wenchuan and wife! Thank you for having me at your wedding at W Hotel, Sentosa Cove.
 

Signing off,

Alexander Y (Your Wedding Magic of Choice!)

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Keen to have me creating magic moments at your wedding? Drop me an email here:

info@metaillusions.com

I offer a 20 minute consultation at my office studio so that you can be sure that I am your magician of choice!

See you soon!sing

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Singapore Magician at HP's DaaS Launch Activation

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Singapore Magician at HP's DaaS Launch Activation

When it comes to customized magic, my motto is simple:

Don't Tell Them, Show Them.

Instead of adopting a one-way dialogue, I engage my audiences through magic. Using magical effects, I exemplify product features and showcase them to the audiences. Take a look at the diagram below, it might look very technical at first, but with sufficient thought, it can be simplified by magic.

HP DaaS

For this HP DaaS activation, the objective of the performance was to:

  1. Excite the staff about this new service that HP is offering
  2. Educate them on the key features of the service
  3. Quiz them on the services with prizes
Singapore Magician

The way I got around designing the magic was to first understand the brief and develop a script that is cogent. After that, I would think further about how I can show these concepts to the audiences. For example, the DaaS service allows quick and efficient disposal of HP's technological products at the end of the cycle, to showcase this, I make a deck of cards disappear in the hands of an audience member while reiterating the disposal component of DaaS. The training I have as a psychologist have helped me in such divergent thinking. This is something that needs to be improved in most Singapore magicians. 

Magician Singapore
Singapore Magician

Being a skilled professional who dresses well certainly made it easier for me to perform in this corporate environment. Since impressions are formed within the first few seconds of interaction, I made sure that I was well dressed and introduced myself with a pleasant demeanor. Of course, being able to perform amazing magic is a must.

With the help of an amazing team from PMG, we were able to quiz the staff and gave them prizes that were thematic to the activation.

Magician Singapore

In sum, it is not just enough to be able to perform strong magic in such environment. One must be able to understand reports and briefs, communicate effectively and engage audiences visually and intellectually.

The DaaS-ling team from HP!

The DaaS-ling team from HP!

Signing Off,

Alexander Y (Corporate Singapore Magician)

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Got a product or service to launch and be activated? Want someone to "Show your products instead of telling" them?

Let me help you with it!

Drop me an email at info@metaillusions.com

Hear from you!

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Alexander's iPad Magic on The New Paper

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Alexander's iPad Magic on The New Paper

It is really awesome to be featured once again on local media. So after I came back from Hong Kong, I got a call from a journalist who wanted an interview with me about my iPad Magic. I was really amazed by the efficiency and how fast word travels!

Check out the article here:

iPad Magician Singapore Newspaper

"[Through the iPad], the eyes trick the brain"

When magic is visualize so vividly on the iPad, the eyes really fool the brain to think that magic is really happening. Audiences have told me that they actually feel something on their palms. And I truly believe that this is the next level of iPad magic. It is not about boxes or frames, it is immersing the audiences into the magic through the iPad.

I would love the opportunity to bring you to the next level in magic!

Signing off,

Alexander Y (iPad Magician)

 

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Keen to have me at your event?
 

Drop me an email here: info@metaillusions.com

 

:)

 

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Using Magic to Craft a Safety Presentation (Digital Illusions for Changi Airport Group)

When I was approached by the management of Seletar Airport (Under Changi Airport Group), I immediately identified several issues they faced. In essence, they wanted a safety presentation that fulfills these requirements:

  1. Engaging
  2. Accurate and informative
  3. Safety message to be remembered
  4. Entertaining but serious

Most safety presentations are conducted with an air of sombreness so that the listeners would see the gravity of the consequences. My challenge was to find a delicate balance between seriousness and entertainment. 

Contrary to the assumptions that magic is kiddy and meant for children, magic has the power to create emotions and bring forth important messages, as long as the "story" is logical and well told.

So without further ado, take a look at how I incorporated magic to create strong memory hooks, used drama to engage the audiences, and embedded audience interaction to reinforce my messages.

Signing off,

Alexander Y (Singapore's Top iPad Magic)

For booking and information about my iPad Magic, drop me an email here:

info@metaillusions.com

 

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iPad Magic in Hong Kong: Innovation and Edge in Asia

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iPad Magic in Hong Kong: Innovation and Edge in Asia

"INNOVATIVE, CREATIVITY AND MODERN"

So last Sunday, I was flown to Hong Kong specially for an event which wanted interactive magic that is modern, innovative and uses technology. It was a conference event organized by the leading Pan-Asia insurance company, FWD Insurance and held in the gorgeous Ritz Carlton Hong Kong. 

iPad Magician Hong Kong

This was a really exciting opportunity for me as I was asked to design a customized illusion for this event. This conference event was held specifically for the top management of the company in which they wanted to expose them to the latest technological advances. The attendees came from all over Asia, including, Hong Kong, China, Indonesia, Thailand, Malaysia and even Singapore. 

Hong Kong iPad Magic

Among the fantastic compliments I received about the magic, I want to particularly highlight that almost everyone was amazed by the innovative "wow" factor of the iPad Magic that I presented and how I could combine technology and magic into a unique and engaging experience for them.

iPad Magic Hong Kong

The magic that was presented were all original pieces where I conceptualize, design and program. It is truly a joy to have your original work appreciated. Because everything was coded by me, it is highly customizable and you can be sure that the app is not one that can be found in the app store.

Hong Kong iPad Magician

Thank you so much for having me in Hong Kong to showcase my innovations and magic to you!

Till the next time!

Alexander Y

 

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For bookings and enquiries, drop me an email here:

info@metaillusions.com

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Original iPad Magic Featured in the News

I am really thankful for the opportunity to not only share about my previous iPad Magic engagement in Saudi Arabia for Cisco Connect but to also share about my psychology and magic!

Thank you Lian He Wan Bao for this feature!

singapore ipad magician

 

Here is a translation of the article:

"SINGAPOREAN MASTERS GRADUATE SELF-LEARNS MAGIC
USING IPAD TO SHOWCASE MAGIC IN SAUDI ARABIA WINNING THUNDEROUS APPLAUSE

Since the age of 15, Masters Graduate Alexander Yuen had been deeply passionate about magic and illusion. The self-taught magician had even created illusion utilizing the iPad, becoming the first Singaporean Magician to perform in Saudi Arabia, breaking the traditional impression of magic in Saudi Arabians.

The 29-year old graduated last year from the National University of Singapore with a Masters in Psychology. However, taking a path different from other graduate students, he instead took the career path of a professional magician.

With a deep interest and passion for innovation, he conceptualized the combination of technology with magic 4 years ago with his partner, creating iPad magic. Through this illusion, he is able to grab a ball directly from the screen. 

Going by the stage name of Alexander Y, Alexander revealed that he first got exposed to magic in secondary school. Back then, a friend of his took out a deck of poker cards and performed a magic trick, thereby planting in him an interest in magic. 

Alexander revealed that he had never learnt from a teacher and everything was self-taught. However, through regular meet-ups with other magicians, he was given the opportunity to learn from more established magicians.

His unique magic performances gave him the opportunity to be invited last week to Saudi Arabia to be the main act in Cisco Connect; a technology conference held in Riyadh. His magic performance combining technology and conference entertained and astounded the guests to no end. 

Being the first Singaporean magician performing in Saudi Arabia, Alexander realized in his preparation work that Saudi Arabians had a rather stereotypical view of magic, associating it with witchcraft and the occult. Through the use of technology, he was able to perform in a manner that is more acceptable to the locals.
When being asked why he did not pursue a career in psychology after graduating, Alexander replied with a smile that this was a very common question that was asked of him. He replied that he had combined his knowledge of psychology with his magic performances, adapting the knowledge that he had in psychology to his performances, thereby bringing a greater sense of amazement in his audience. "

Signing off,
Alexander Y

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iPad Magic on the News!

I had such a great time sharing about my Saudi Arabia engagement with Lian He Wan Bao last week.

I also designed a customized illusion with their mobile website.

Check out the featured video here!

Signing Off,
Alexander Yuen

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