A challenge that most marketeers face is that they run out of ideas to showcase a non-tangible product. For example, how do you showcase security? (See here!) How do you showcase a concierge service (read below!)
When I was consulted to design a sequence for Sky Premium, I too had some difficulties in trying to bring forth the ideas to life. Hence instead of focusing on what the company can do, I focused more on what their clients will experience.
The four pillars of their services pertains to:
- Wine and Dine
With this in mind, I brainstormed activities that are most associated with these pillars. Next I thought about the type of magic that would be most appropriate for this.
A specific request the client wanted was to connect my act to the next segment where the emcee would talk about the "Key" to "The Good Life". Bearing that in mind, I had to end with that tagline so that my act can segway seamlessly into the next.
Enjoy the good life and check out the end result below!
Living the Good Life,
Alexander Y (Asia's Top iPad Magician)
Want to showcase your intangible services?
Hit me up: firstname.lastname@example.org