When it comes to launching a product, there are several ways to do it. You can simply place a cloth over the product and reveal it, you can have a fancy box apparatus that would reveal it or you can reveal it while also showcase the qualities of the product (and that's what we did here!)

Gillette iPad Magic Launch

In line with my belief of "showing them, not telling them", I identified the key features of the product, which was a well lubricated shave. Then I brainstormed on how I can showcase this concept through magic, and at the same time, launch their banner.

The keywords in my thoughts were: beard, shave, cream, clean.

And after much discussing with the agency, we came out with the idea of having shaving cream, applied on beard, and after shaving it off, the image of the banner would appear. And thereafter, I would pull the banner out for photo ops.

A few more ideas:

  • If you are launching a hotline, I can programme a phone in the iPad and have the VIP to dial the hotline, it would appear on the iPads and then the numb er can be pulled out.
  • Launching a painting, or a poster? I can "paint" it with a brush on to the iPad and have it pulled out.

The possibilities are endless, my team and I will make sure that our magic is cogent and related to your product.

Contact me here for a discussion:

Signing off, 

Alexander Y (iPad Magician Singapore)