Couple of days ago, I received an enquiry and was really excited to share my work with the Esplanade. But I was immediately shot down with a question:

“Can your magic be more rah-rah?”

If you know me as a person, you will know that by nature, I am not very excitable. I am enthusiastic about many thing but I hardly exclaim it in a frantic way.

I had to wrap my mind around what rah-rah meant, and then I realized that what they are looking for is not what I can or will offer.

At the end of the conversation I figured that the client was looking more for a Tron Dance type of performance as opposed to my style of magic.

And that is okay!

Tron Dance

Because ultimately, when a performer has found his/her own style and personality, it will guide your path. It is integral to say no to anything apart from that. I am very certain that while my style is suited for a more sophisticated and intellectual audience, it will not cater to a “Rah-Rah”/Mass Dance type of crowd.

And that is okay!

When you say yes to everything, it becomes harder and harder for brands to find a correct alignment and fit with you.

iPad Magician Luxury Brand Alexander Yuen

I am absolutely thankful that my style and character fits well with my clients. Thank you for letting me, be me.


Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts.

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