I have always held TWG in high regards because they are the case study I would study in my Marketing 101 when I was an undergrad. A truly Singaporean brand, shining across the world, internationally. What a dream if I could one day be like them!

Back to the event, the event was held in Zouk, amd TWG had their extravagant anniversary party last week where I was invited to perform.

The guests consisted of theco-founders in TWG, Mr Taha Bouqdib, Ms Maranda Barnes and Mr Rith Aum-Stievenard. Also present was the CEO of OSIM Mr Ron Sim. It was a delight to be able to present my iPad Magic for them and their colleagues.

TWG Singapore Magician

At the end of the performance, Mr Taha Bouqdib came by to tell me that it was a great show and everyone loved it! It was a great moment to be affirmed by someone of such affluence.

Thereafter I unbashingly asked for a selfie with him which he happily obliged to.

TWG Taha Bouqdib iPad Magician

The night was made even greater when I left the club and bumped into Mr Ron Sim. He then also told me that he really enjoyed the show :)

Alexander Yuen iPad Magician TWG

It was a wonderful night to be able to perform my iPad Magic and soak in the presence of a great Singaporean success story!


Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He enjoys his tea every now and then with clotted cream and scones.

Got a story to tell? Contact him at alexander@ipadmagician.org