“Classic, timeless and enduring”
These are the words that are use to describe Vacheron Constantine’s American 1921, the classic with a twist.
It is certainly not difficult to see the allure of this watch, its unique twist and its unpretentious look that gives it a subtle but yet alluring charm.
I was engaged by them to tell the brand story of the American 1921, it was a showcase and a celebration of its 100 years.
The event took place at Quadrant off Cecil Street and I was give a delicate table where guests would come in pairs to experience the story of the American 1921 through magic. Because this was a time of COVID19 restrictions, there were some added precaution I adhered to:
Performed with mask on
Participants do not have any contact with the props
Seats and table to be wiped down after each set
My hands to be sanitised after each performance
The magic involves immersing the audiences back in time to the Roaring Twenties. I designed a series of magic with cocktail shakers and olives to recreate a speakeasy bar during the Prohibition period.
I was also gifted a customized deck of cards made by Vacheron Constantin. This was a beautiful deck of cards to incorporate as the sides of the cards were gold. Truly a beautiful deck
The showroom also showcased the evolution of the watch, and features other signature pieces too.
At the end of the event, I received concretely strong feedback about the magic and how it compliments the experience of going back in time and reexperiencing the watch in it original form.
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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. Highly demanded by luxury brands, Alexander brings a fresh air of charm and magic to the event
See it for yourself? Contact him at alexander@ipadmagician.org