When it comes to customized magic, my motto is simple:

Don't Tell Them, Show Them.

Instead of adopting a one-way dialogue, I engage my audiences through magic. Using magical effects, I exemplify product features and showcase them to the audiences. Take a look at the diagram below, it might look very technical at first, but with sufficient thought, it can be simplified by magic.


For this HP DaaS activation, the objective of the performance was to:

  1. Excite the staff about this new service that HP is offering
  2. Educate them on the key features of the service
  3. Quiz them on the services with prizes
Singapore Magician

The way I got around designing the magic was to first understand the brief and develop a script that is cogent. After that, I would think further about how I can show these concepts to the audiences. For example, the DaaS service allows quick and efficient disposal of HP's technological products at the end of the cycle, to showcase this, I make a deck of cards disappear in the hands of an audience member while reiterating the disposal component of DaaS. The training I have as a psychologist have helped me in such divergent thinking. This is something that needs to be improved in most Singapore magicians. 

Magician Singapore
Singapore Magician

Being a skilled professional who dresses well certainly made it easier for me to perform in this corporate environment. Since impressions are formed within the first few seconds of interaction, I made sure that I was well dressed and introduced myself with a pleasant demeanor. Of course, being able to perform amazing magic is a must.

With the help of an amazing team from PMG, we were able to quiz the staff and gave them prizes that were thematic to the activation.

Magician Singapore

In sum, it is not just enough to be able to perform strong magic in such environment. One must be able to understand reports and briefs, communicate effectively and engage audiences visually and intellectually.

The DaaS-ling team from HP!

The DaaS-ling team from HP!

Signing Off,

Alexander Y (Corporate Singapore Magician)


Got a product or service to launch and be activated? Want someone to "Show your products instead of telling" them?

Let me help you with it!

Drop me an email at info@metaillusions.com

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