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I had such a great night at the 75th Anniversary of Ricola today. I've learnt so much about Ricola that I didn't know. Did you know that the candy contains 13 herbs to create its famous blend of taste and medicinal benefits! 13 herbs! 

So before I went to the event, I thought I should do something special for Ricola, hence I created this app on my phone to soothe my throat. 

Like it? I actually went around to show the guests this illusion on my phone, they were so thrilled. : D

When I got to No. 5 Emerald Hill Cocktail Bar, I was served a refreshing cocktail that was to my surprised, created with the original herb from Ricola. It is one of the three bespoke cocktails for that evening and the one pictured is called the "Ricola Maple Surprise". (These cocktails are available at No. 5 Emerald Hill Cocktail Bar, 2 for $19)

The event was hosted by the gorgeous Yasminne Cheng, from Class 95fm, who was also the host for the event I did at Tempur. Then there was a performance by Ling Kai. For those who don't know about her, she was in the top 8 for "The Voice" (China CCTV). I tell you, she is really good, I really enjoyed her cover of "Kiss Me" by Sixpence None the Richer. 

I had the pleasure of performing some magic for her too. She is really sweet.

Great event organized by Word of Mouth Communications! Awesome job!


Signing Off,

Alexander Yuen




Tempur Mattress #Weightless Campaign

Some weeks ago, I had great pleasure conceptualizing a routine for the launch of Tempur's flagship store at Nassim Road. It was amazing working with professionals from Tempur and Word of Mouth Communication. 

The idea was to create a sequence to showcase what weightlessness would visually look like. I received the brief for the campaign and two things came to my mind almost immediately. I wanted to create the illusion of weightlessness with a person, and I wanted it to mirror Tempur's logo. 

With that in mind, I created a sequence with other weightless illusions to give a general feel of weightlessness. Also, the music I chose are relaxing and soothing. Nothing too rock or metal to break the illusion of lightness.

The result? Pretty awesome! Check out what others had to say about it:

The full sequence is here, for your viewing pleasure!

Oh and one last thing before I end this post, I met ex-National Swimmer Joscelin Yeo! Happy!

Hope you enjoyed the magic! Have a concept you want to showcase, write to me! My team and I will find the best way to showcase your concept in a visual and compelling manner!

Signing off
Alexander Yuen