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alexander yuen

Post-Show Thoughts on the iPad Theatre Show - "If You Can Imagine" at Esplanade

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Post-Show Thoughts on the iPad Theatre Show - "If You Can Imagine" at Esplanade

iPad Illusion Show Asia

It has been about 2 months since the end of my stint at Esplanade. The show “If You can Imagine” was a huge success. I got very good feedback from laymen, magicians and practitioners of the arts.

ipad illusionist alexander yuen asia

On my own level, it was a success for me because I finally partitioned a large portion of my time in creating this piece of work. It also brought magic closer to the domain of the arts.


Here is a segment of my show, hope you enjoy it!

There are several acts that I am keeping it private except to events organizers and clients to prevent any form of thievery of ideas. But if you are a potential client, drop me an email below! I will be happy to share my work!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

Got a story to tell? Contact him at alexander@ipadmagician.org

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F&N Magnolia Taro iPad Magic

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F&N Magnolia Taro iPad Magic

It is super fun to create magic for brands. Some time back, I was involved in creating iPad Magic for F&N Magnolia’s Taro Milk. The idea was to incorporate street magic and iPad Magic.

iPad Magician Singapore

We hit the streets in Orchard Road and did several magic pieces for the passer-bys. We even manage to get a crowd for some of the acts.

Alexander Yuen iPad Magic

At the end of the project, we managed to get 132K Views and 126 Shares on Facebook! This is a huge success for the client and for myself :)

Try the milk! While stocks last!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

Got a product to launch? Contact him at alexander@ipadmagician.org

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Esplanade Presents: If You Can Imagine - iPad Theatrical Magic Show (10 Fun Facts)

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Esplanade Presents: If You Can Imagine - iPad Theatrical Magic Show (10 Fun Facts)

From “If You Can Imagine” - Miser’s Dream

From “If You Can Imagine” - Miser’s Dream

If You Can Imagine plays for its final 2 runs for Esplanade this coming Sunday (2nd June) at 6.30pm and 7.30pm.

The previous run last Sunday was received with fantastic reception from laypeople, magicians and people in the arts.

From “If You Can Imagine” - Starry Night

From “If You Can Imagine” - Starry Night

Here are 10 fun facts about the show:

  1. Total number of iPads used in this show is 5. Alexander owns 6 iPad Pros, 2 iPad Minis, 3 iPhones and 1 iPad Air.

  2. The concept of this show to Esplanade was shared in the early 2018, but because Flipside festival went for a revamp in 2018, they did not have any magic acts involved. The whole discussion from concept to reality took 1 year and 6 months.

  3. Alexander’s Virtual x Reality (2015) was his first magic performance under Esplanade’s programming. Thereafter, Flipside had magic consecutively from 2016 and 2017, and stopped in 2018. And Alexander’s If You Can Imagine and Elephant in the Room is the first magic performances after the refresh.

  4. In the act, “The Three Kingdoms”, Alexander uses 2 lighters for the same type of magic effect, one at the start where he was recounting on his lonely childhood and one at the finale of his performance where he found peace. This is a subtle addition to hint that though the magic was the same, the effect it had on him was different.

  5. In the original ending of “If You Can Imagine”, Alexander would sit on his chair, and die. But after much discussion, it was modified because it needed a “family-friendly” ending.

  6. The first version of the opening act, “Miser’s Dream”, debut in Saudi Arabia’s Cisco Connect Conference in 2016. Back then it only used 1 iPad. In this current rendition, it uses 4 iPads.

  7. In his closing piece, except for the psychologist, Alexander refers to his actual friends when he talks of a lawyer who wants to be a musician, a doctor that wants to be a painter and a psychologist who wants to just do magic. The psychologist is a subtle reference to himself.

  8. The inspiration for Alexander’s “Starry Night” is a subtle homage to Alexander’s favorite book, “The Little Prince”. He makes 3 subtle reference of it in that act. The first is where he used an imagery close to the The Little Prince’s Planet and the other 2 is for you to find out :)

  9. In totality, Alexander took 2 months of programming the 5 acts that involved the iPad. He then took another 1.5 months for rehearsals.

  10. In his 4th Act called “Society”, Alexander laments about Society telling him to “Stop living in his mom’s basement and doing magic” was an actual thing that was said to him on a dinner date who found out that he was doing magic for a living. Despite knowing that Alexander has a Master’s Degree from NUS, she decided to scoff at him for simply doing what he loves.

  11. (Bonus Fact) Alexander will have to change his 2nd Act “Cocktails of Imagination” to another act for this coming Sunday’s performance because of NEA regulations that does not allow him to distribute unsealed drinks. But he promises that another act of the same theme will be replacing it.

Alexander will play again this Sunday, 2nd June

Venue: Esplanade- Concourse

Time: 6.30pm and 7.30pm

Hope to see you there!


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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

Want more information about Esplanade' Presents’ performances? Contact him at alexander@ipadmagician.org

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Esplanade Presents: Elephant In The Room (Flipside 2019)

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Esplanade Presents: Elephant In The Room (Flipside 2019)

We just finished the first weekend of Flipside Festival in Esplanade and it was wonder!

Our Scratch Night performance called Elephant in the Room was well received by the lay audiences.

Here are screen grabs from that night:

Elephant in the Room Magic Show Anderson Chua
Alexander Yuen Anderson Chua Meta Illusions Flipside Festival

This show can be described as cerebral and gestalt. Because if you look at the individual pieces, it might not make a lot of sense. Only when the show is over, and on hindsight, the full picture forms.

We are playing again this Friday (31st May) at 9,45pm at the Annexe Studio. See you there!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

Want more information about Esplanade' Presents’ performances? Contact him at alexander@ipadmagician.org

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Singapore Magic in Art's Spotlight: 2 Shows by Esplanade Presents (Flipside Festival 2019) [Details here]

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Singapore Magic in Art's Spotlight: 2 Shows by Esplanade Presents (Flipside Festival 2019) [Details here]

If You Can Imagine by Alexander Yuen iPad Magic

It is not every day that magic gets feature in a prestigious Art venue like the Esplanade. Though I did a show a by the Esplanade Presents programme in 2015 (Virtual x Reality), it is truly a feat for us to do 2 shows under the Esplanade Presents feature! It was not easy to be able to convince Esplanade to feature magic.

As I have learnt they had many magicians apply for the same programme but most of them lack artistic rigor and look too similar to a dinner and dance programme.

My involvement in Arts Festivals and directing magic content allowed me to see magic in a different way. I see magic as a vehicle to move narratives and emotions. Moving beyond just entertainment, magic can truly mean more than just the giggles and laughs.

Elephant in The Room Alexander Yuen Anderson Chua Flipside Festival

The shows, If You Can Imagine and Elephant in the Room are distinct pieces of magic show. Though they are both directed by me, they both have qualities that capture the hearts and minds.

If You Can Imagine (26th May & 2nd June: 6.30pm | 7.30pm @ Concourse)

If You Can Imagine is one of the projects I have been working on for many years. It always starts off with a simple idea and then it grew to a 30 minute performance. This show uses multiple iPads for the magic and storytelling to move a narrative about imagination.

Conceptualizing the show took me about 3 months and the programming itself took me 4 months. This is quite a technology intensive show. And I can assure that if you have not seen multiple iPad Magic and story telling, this is one show you do not want to miss!

Here are the details in brief:

Esplanade Presents: If You Can Imagine

Venue: Esplanade’s Concourse

Date and Time: 26th May and 2nd June (6.30pm and 7.30pm)

Elephant in the Room (24th May & 31st May: 9.45pm @ Annexe Studios)

One of the best lessons when I was an undergraduate psychology student was learning about information processing and that once a person learns a valuable information, it can never be unseen.

This forms the backbone of Elephant in the Room

My objective with this show was to craft a performance that can be experienced before, during and after the show. Valuable bits of information, hidden in plain sight, are planted throughout the show. And when the finale comes, it comes as a satisfying revelation.

Together with Anderson, we crafted this show to have an intellectual slant to it. The show itself has a variety of unorthodox magic pieces and even a viewing gallery before the show begins (which is part of the show)

Come by and experience the Elephant in the Room for yourself!

Here are the details in brief:

Esplanade Presents: Elephant in the Room

Venue: Esplanade’s Annexe Studios (Next to Outdoor Theatre)

Date and Time: 24th and 31st May (9.45pm. Come by early at 9.15 onwards for seating!)

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I really hope to see you guys there for an amazing and artful experience. This will not be just “another magic show”, this will truly be an experience for you.

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

Want more information about Esplanade' Presents’ performances? Contact him at alexander@ipadmagician.org

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HSBC Women's Golf Championship: How I did not get to meet Michelle Wie

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HSBC Women's Golf Championship: How I did not get to meet Michelle Wie

HSBC Womens Golf iPad Magic

If you have been following the golf championships, you would know the name, Michelle Wie. She was the Champion in 2018.

I was booked for the gala reception before the matches for 2019, and I really wanted to meet her. In fact, for this event I created something special featuring Michelle Wie. See it on my Instagram here!

Though I did not get to meet her, it was a wonderful evening of sharing my magic with the wonderful golf enthusiast and golfers!

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Alexander Y. is Asia’s Top iPad Magician, he is the best choice for high end corporate event! His easy presence allow him to engage and enthrall your guests.

Got a story to tell? Contact him at alexander@ipadmagician.org

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Singapore Tourism Board: Telling the Singapore Story in Australia (Singapore Social)

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Singapore Tourism Board: Telling the Singapore Story in Australia (Singapore Social)

One of the greatest project I undertook this year (though it is really early in the year), is with Singapore Tourism Board.

STB Singapore Alexander Yuen iPad Magic

The idea was to craft a routine with the iPad to curate and give a taste of what Singapore is to the Australians in Sydney and Melbourne.

There were a few things that was uniquely Singapore, the food, the night life and our outstanding cocktail bar scene.

I wrecked my brains and stretched my imagination to come out with a cogent story and routine with the iPad. I was delighted to be confirmed and given a chance to fly to Sydney and Melbourne for the first time (I know it is hard to believe that I have never step foot on Australian soil before!)

We traveled to a bar in Sydney located in the Shelbourne Hotel. It was a delight to see motifs of Singapore in a foreign place.

Passion Made Possible Australia

I engaged the guests who signed up for a cocktail and food pairing course by winner of Master Chef Australia Sashi Cheliah (who is a Singaporean based in Australia).

Master Chef Sashi iPad Magic

In the picture above, I do some magic with one of his creations, the spicy pork belly and the chili crab sliders.

Cocktail Magic Native iPad Magic Singapore

I also crafted a piece featuring cocktails from 2 of the World’s Best Bars which are located in Singapore, Native and Operation Dagger. It was a pleasure working with fellow craftsmen dedicated to their craft.

Amongst other things, I also did some of my iPad Magic to warm up the guests. It was a real treat for me to perform for the Australians who reacted wildly to the magic.

iPad Magic Australia

We then flew to Melbourne to perform at the Albion. This was where I got to meet Aussie footballer Danes Swan.

Danes Swan iPad Magic

He thoroughly enjoyed the magic, so much so that he posted a video of me performing my magic on his Instagram, getting raving comments of my wizardry!

The atmosphere in the Albion was more relaxed and less formal. The guests were ready to experience Singapore and have fun. I had so much fun sharing my magic with them!

iPad Magician The Albion

For a first timer in Australia, I thoroughly enjoyed myself. Even more so when I get to share with the audiences a piece of Singapore. This made me feel proud as a true blue Singaporean. This is something that I will always cherish.

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. Though it was his first time in Australia, he is already in love with their seafood and wine.

Got a story to tell? Contact him at alexander@ipadmagician.org




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Mind Tricks! Exploring the Realm of Mind Reading and Mentalism (Pan Pacific Hotel Group - Asia/ Singapore)

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Mind Tricks! Exploring the Realm of Mind Reading and Mentalism (Pan Pacific Hotel Group - Asia/ Singapore)

Some of you might know that I have a Master Degree in Psychology and have published a few papers in Psychology (Peer Reviewed) Journals as well.

I decided to make full use of this knowledge I have to develop a show based on psychology, body language and research.

Here is a snippet off a show:

During the Chinese New Year festivities, I was engaged by Pan Pacific Hotel Group to perform once again at their Chinese New Year luncheon. I was booked by them last year for my iPad Illusion Show and was delighted to be called back. Obviously, I had to present something different this time.

Mentalist Alexander Yuen Psychology

In this interactive show, I explain how to tell if a person is lying or telling the truth. I also create synchronicity between my participants and occasionally creating very humorous moments.

Mind Tricks Alexander Yuen

It was a fantastic show and I even got a message from the organizers that my show was the best part of the luncheon:

“Dear Alexander

 The pleasure was certainly ours !

 Yes indeed the clients and our team enjoyed your session best :)  you are amazing !

 Happy Chap Goh Meh and wishing you all the best in this New Year.”

 

It is truly a wonderful feeling to be able to combine what I have studied for a good 6 years into my craft!

Pictures by Shawn Quek (https://www.facebook.com/SQphotog/ )
Event by Heaven’s Gift (https://heavens-gift.com/ )

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Alexander Y. is has spent 6 years in the leading university of Singapore studying psychology. He has published 2 papers in Psychology Journals and have a Master Degree in Psychology. Though he is doing magic and mentalism, his depth in psychology has equipped him with the skills of being an amazing and entertaining mentalist.

For bookings and enquiries, contact him at alexander@metaillusions.com

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Grand Illusions and Luxury Brands for Chinese New Year Celebrations

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Grand Illusions and Luxury Brands for Chinese New Year Celebrations

One of the best things about performing magic is that I get to interact with brands that I truly love. Last year, I did an event for Dunhill, managed by Lux Asia and they have gotten me back this year for their own Chinese New Year Celebration

In order to create a luxurious feel for the magic, I decided to debut one of my latest illusions called “(Desires) From The Other Dimension”. This piece is a slow and romantic piece about the desire for connection in a strange world. It is great for an event where ambiance and theme is the focus, perfect for Lux Asia.

Enjoy!


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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts.

Got a story to tell? Contact him at alexander@ipadmagician.org

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Hong Kong Innovation Festival: iPad Magic at InnoFiesta 2018

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Hong Kong Innovation Festival: iPad Magic at InnoFiesta 2018

When Technology combined with Magic and Innovation, you get an exciting experience of visually impactful, mind blowing entertainment!

For that reason, I was flown to Hong Kong to showcase my work specially for Hong Kong’s Innovation Festival called InnoFiesta. They wanted me to showcase my iPad Magic which they deemed to be a breakthrough in innovation and magic.

InnoFiesta 2019 iPad Magician Hong Kong

This festival was the first time I performed to a public crowd in Hong Kong. The previous engagements were solely for corporate and private events (see my launch for Ford in Hong Kong, FWD insurance Hong Kong and ALCO Launch Hong Kong).

Hong Kong iPad Magician

The crowd thoroughly enjoyed the magic. The organizers were very satisfied with my performance as they agreed that this was an innovative performance combining technology and magic!

iPad Magician Hong Kong Asia

Thank you Hong Kong! I would love to be back once again to share newer and more innovative iPad Magic!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He constantly innovates by pushing the boundaries of technology and magic.

Got a story to tell? Contact him at alexander@ipadmagician.org

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iPad Magic Entertainment: ATAC (Australian Travel Agents Co-operative)

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iPad Magic Entertainment: ATAC (Australian Travel Agents Co-operative)

Some time back, I did a wonderful event for ATAC (Australian Travel Agents Co-operative). It was a dinner held in Gardens by the Bay and the restaurant housed the delightful travel agents from Australia.

For this engagement, I was asked to interact and engage the guests with my iPad Magic. They also wanted me to make a small gift appear at the end of the performance.

ATAC Singapore iPad Magician

I had so much fun bantering and interacting with the guests through my iPad Magic. It is a pleasure to be able to bring smiles and laughter to these guests from Australia.

iPad Magician Alexander Yuen Australia

Thank you very much for having me! It was a joy performing at this Australian Conference!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way.

Got a story to tell? Contact him at alexander@ipadmagician.org

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Recreating History: 25 Years of Chopard's Happy Sport

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Recreating History: 25 Years of Chopard's Happy Sport

I always get a thrill when I am asked to recreate brand stories, especially the origin stories. It is inspiring to witness the progression, hard work, set backs and rewards the pioneers of the brands had to face and reap.

iPad Magic Customized Chopard Brand Story

When Chopard asked me to design a storyboard to commemorate the 25 Years of their Happy Sport Watches, I could not say no to it. I really wanted to do it because of the values that Chopard hold as a luxury brand (their commitment to 100% Ethical Gold) and that they exist also as a family business (From Karin Scheufele to her children (and current CEOs): Caroline Scheufele and Karl Scheufele).

Alexander Y Chopard iPad Magic

For this event, I designed a showcase to tell the Chopard’s Brand Story with 4 of my iPads. The audiences consisted of celebrities and socialites. I was really flattered when Zoe Tay remembers me from the previous event where I also performed for a luxury brand.

In fact, Ms Caroline Scheufele herself was present at the event. During the bit where I shared about Karin Scheufele, Ms Caroline Scheufele exclaimed in joy to the audience that that was her mother. It was a really sweet moment for me to be able to create such a precious moment through my magic.

Ms Caroline Scheufele Chopard iPad Magic

The magic and storytelling was incredibly well received. It was wonderful to be able to share their brand story in an engaging and experiential manner!

Rebecca Lim Zoe tay Caroline Scheufele

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He thinks the best type of magic is the kind that strikes an emotional cord, rippling magical moments thereafter

Got a story to tell? Contact him at alexander@ipadmagician.org

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Magic for the Modern Gentleman: Dunhill Century x F1 Singapore

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Magic for the Modern Gentleman: Dunhill Century x F1 Singapore

Dunhill Century

Last week, I was sent a bottle of Dunhill Century Fragrance and a request to perform at an F1 Party at the Grand Hyatt. This was a collaboration and celebration of the start of F1 and the launch of this fragrance for the modern man.

Perfect!

Dunhill Century Launch Magician

The bottle itself is inspired by a dice, and it embodies the sleekness and simplicity of the modern day gentleman. I designed a series of magic revolving around dice and shared them with the crowd.

Alexander Yuen F1 Magician

It was a wonderful event with guests who were there to let loose in anticipation for the F1 weekend!

I hope you have a great time at F1 too!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He occasionally enjoys the smell of burning asphalt by the fast cars in F1

For any enquiries, do contact him at alexander@ipadmagician.org

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Etiqueta Negra: Telling the Story of Premium Red Wine

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Etiqueta Negra: Telling the Story of Premium Red Wine

When it comes to launching a new product, brands are always very careful about how they would want information to be presented. It can be in the form of a talk or a speech with powerpoint; but unless the speaker is exceptionally charismatic, speeches tend to be more lackluster.

VCT Wine Singapore launch


VCT Wines came to me asking for a way to launch their premium Red Wine, the Etiqueta Negra. The objective for them was the following:

  1. Tell the origin story of the wine

  2. How it is different from the rest in terms of the taste and texture

  3. Involve the VIP, Master Wine Maker - Marcello Papa

Alexander Yuen iPad Magic Asia

With that in mind, I crafted a digital magic sequence with the iPad and an LED TV for this. It also involves the VIP at the end which is a perfect lead into his presentation there after.

Here is a rehearsal demo:

Enjoy!

Let me know what you think! If you would like to showcase your latest product in a fun way, drop me an email at: alexander@iPadMagician.ORG

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He also likes wine and the finer things in life.

For any enquiries, do contact him at alexander@ipadmagician.org

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Cortina | Online: Official Launch of Cortina Online

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Cortina | Online: Official Launch of Cortina Online

Reinvention and Innovation is in my blood, it is in the magic that you see. Moving away from tradition, I incorporate technology into my magic.

Cortina Watches also recently took on the path of innovation and started their e-commerce portal, Cortina.Online

Cortina Watches Magician

In order to keep the event thematic, they gotten me to perform for them and showcasing how easy it is to get their exquisite watches online.

It was a great pleasure performing for all their VIPs and esteemed guests.

Check out this video to see how I customized my magic for them:

If you think that I have what it takes to represent your brand, drop me an email at: alexander@iPadMagician.ORG

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He also likes watches and the finer things in life.

For any enquiries, do contact him at alexander@ipadmagician.org

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Directing Magic: The Greatest Show (With P&G Management Team)

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Directing Magic: The Greatest Show (With P&G Management Team)

The challenge of directing a magic show for a management team extends more than just trying to teach the leaders how to execute the magic tricks.

Corporate Magic Team Building

To direct and craft a show requires in-depth knowledge of theatre, lighting and psychology. My team and I were tasked to craft a magic show casting the P&G management team.

Using the mood board given to us, “The Greatest Show(man)”, we crafted 5 acts for the management team and with the finale of their boss appearing.

The crash course on magic and performance took a span of 2 weeks, lesser time than we were comfortable with, but it worked out very well because these leaders really put their heart into the rehearsals.

Also, coupled with the fact that my team and I had the hands on experience of teaching management teams to performance magic (Senior Management Team from WIS, NTU SPMS Professors); all processes were streamlined and efficient.

Company DnD Magic Show

It was a tremendously amazing process watching non-magicians perform feats of magic so well. They were indeed a part of The Greatest Show!

Meta Illusions Corporate Team Building Magic Show

Here is a snippet of the finale!

Do you want to have something different, special and meaningful for your next corporate event?

With our operational expertise and experience, we can make that happen! Speak to us! We will be happy to discuss more!

Email me at:

alexander@ipadmagician.org

Signing off!

Alexander Y

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He enjoys watching artsy movies, his favorite directors include, Christopher Nolan, Spike Jonze, Michael Gondry.

For any enquiries, do contact him at alexander@ipadmagician.org

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Launching a Series of Products with HP

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Launching a Series of Products with HP

It has always been a challenge to launch a products to the media and partners. While it is logistically simpler to display the products, it is always better to have the products experienced. This experiential engagement allows for a longer impression and lasting memory. 

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Last week, I had the chance to work with in2Marketing and HP to craft a short 10 minute opening act with these following objectives:

  1. Showcase their products in action
  2. Use the catchphrase of One Live
  3. Smooth Transition to the VIP who will be giving a speech

With these objectives, I came out with a series of routines to capture the audiences attention.

Watch how I skillfully incorporate the Sprocket Plus, the HP Pavillion x360, and the HP Pavillion Gaming into this presentation!

Signing off,

Alexander Yuen 

Magician and Storyteller

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. While his work is often copied by others, he is unfettered by them as he knows that they can never copy his style.

For any enquiries, do contact him at alexander@ipadmagician.org

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Booked by International Luxury Brands: iPad Magic for Moet & Chandon

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Booked by International Luxury Brands: iPad Magic for Moet & Chandon

Peers and laymen often ask me how I get booked by luxury brands like LVMH, Kenzo, Heineken, F1 Paddock Suite, Hennessy, Roger Dubuis, Mercedes Benz and most recently, Moet and Chandon.  

The truth is, I work really hard on creating original content and present them in a manner as original as possible. When compared to other magicians who are trying to intimate the same thing, these discerning high end brands have a keen eye on originality. 

There is no easy way to stay original, more often than not, young magicians who have just started out often copy successful magicians. While they might claim to be original by changing superficial features of their act, like the color of the prop, the bulk of their work is stolen (or as they claim, inspired by) from their predecessors. 

In contrast, it is an uphill challenge to create and innovate being the first-mover, since it is so much easier to copy and intimate the works off the originator. 

Despite these challenges, I have been very fortunate that the high-end brands still recognizes the quality of my work and trust me with their prestigious products for a magic launch. Most recently, I was flown to Colombo to do a session for Moet & Chandon's prestigious guests comprising of the top executives of Hennessy and Moet & Chadon, Socialites and Media. 

Alexander Yuen Luxury Illusionist

The event was a huge success with an the guests were left with an experience like no other. They even requested for an encore performance at the end of the night which I abide to. 

Alexander Yuen Colombo iPad Magician

This event was also covered by the local newspapers like The Sunday Times and Esteem Magazine with a special mention of my magic.

All in all, more than just having original materials, I can pat myself on the back for doing a fantastic job. Here is a raving review from the organizer herself:

"Dear Alexander,
Hope you landed safely in Singapore. Just wanted to say THANK YOU. You were the star at our event and our guests absolutely loved you. Your performance was a total hit in Colombo and we have had three inquiries this morning!
Thank You Alexander. Even the media was thrilled to interview you and they called us this morning and complimented your act. We will try secure more events for you in the near future and be in touch with your shortly.
Once again THANK YOU! It was an absolute pleasure to work with you and we look forward to seeing you again in Sri Lanka in the near future.
Warm regards,
Organizer of the Moet & Chandon Event"
 

So it does pay to innovate and be original ;)

Signing off,

Alexander Yuen 

Asia's Top iPad Magician

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. While his work is often copied by others, he is unfettered by them as he knows that they can never copy his style.

For any enquiries, do contact him at alexander@ipadmagician.org

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Singaporean iPad Magic in the Middle East - Egypt

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Singaporean iPad Magic in the Middle East - Egypt

A land of mystic and magic, Egypt. The place where fallen kings are mummified and kept in tombs where they believe in the afterlife. Filled with 3000 years of culture and richness, Egypt houses one of the 7 Wonders of the world. 

iPad Magician Middle East Egypt

That sounds like something you'd see on a travel catalog, doesn't it? But in March, the iPad Magic Team and I were flown all the way from Singapore to Egypt to witness the magic of Egypt. Actually we were flown to perform at a Technology Conference called Connect HYPE 2018. There were partners from the Middle East at the event including Cisco (Which you might remember that I was performing there 2 years ago for their event in Saudi Arabia. Read more about it here!)

Kempinski Soma Bay

We were housed in the lovely Kempinski Soma Bay hotel in Hurghada, It was a wonderful place next to the Red Sea. We had the time to swim inside the Red Sea and did other tourist things. But it was not all play as we had a show to deliver, and deliver we did!
 

iPad Magic in Middle East

On top of my regular iPad Stage Illusions, I crafted a customized performance for Connect to showcase their digital and online technology. The whole coding process of a customized performance took about 15 hours, and you can see it below:

Though the effort was immense, it was well worth it. The performance was well received, the client loved how we showcased their technical know-hows and their services. 

Connect PS iPad Magic Connect HYPE

After the performance, we went to tour Egypt, seeing the Great Pyramids of Giza. the Sphinx and even the Valley of the Kings. 

Check out a short video here on the various sights and sounds of Egypt:

I hope you enjoyed the video because we certainly enjoyed showcasing our magic to the middle east and in Egypt!

Can't wait to be back!

Signing Off 

Alexander Y 

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, Egypt. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He love the Sphinx and how it the word rolls off his tongue. SPHINX

For any enquiries, do contact him at alexander@ipadmagician.org

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A Magic Plateau: Taking a Different Step in the Same Direction

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A Magic Plateau: Taking a Different Step in the Same Direction

At some point in time, we all face burnouts in our career. It would feel like we have hit a point where things start to get stagnant; you come in to work, reply emails, send emails, wait for emails, craft proposals and then send more emails. This happens in all jobs, including mine. 

While the cycle for me to feel burnout is substantially longer, the last time I felt a burn out was in 2014, every time that it does hit me, I would take a step back to think, "What can I do differently, that will push me towards the end goal?". This question is important for me as an artist and a self employed entrepreneur. I cannot allow myself to detract too far from my artistic goals. The most common solution to a burnout is to take a long vacation, and that, I do not have the luxury of. 

In order to take a step back from the daily grind, (my routine largely consist of overdosing myself with coffee, replying a ton of emails, crafting a ton of proposals (in which most would be ignored or stolen by competition), coding my iPad Magic Apps (most of the time I am just pulling my hair trying to figure out that ONE thing) and the occasional meetings where I do enjoy), I had to make myself fall in love with the craft of magic again. 

I took on small directorial roles in creating magic shows. Last year, I designed a show consisting of 3 Magicians who performs together like a boyband: The Strangers. This show took over 8 months in terms of conceptualization, casting, rehearsing and troubleshooting. We had been very lucky to get the support of a large number of past clients and events partners for our show. 

While it is easier to coach and design a show for a team who sees you as their mentor, there were challenges to be faced. Overcoming these challenges prepared me for a project that I undertook in late 2017 [Cue Suspenseful Music]:

I took on a project to design and direct a magic show that cast the BOARD OF DIRECTORS of a company. 

I knew this was not going to be an easy feat since it would be different coaching a cast who were used to telling others what to do. Also, their interest in magic might not be as strong as the students under my wing. Another thing that hinted me that this was not going to be an easy task, was the fact that the main client (one of the director of the company), lamented that many other magicians had turned down this challenge (or opportunity).

The whole process began in November and the performance was to be in February. One of the challenges we faced was to find a suitable timing for rehearsal, since all of them have to allocate time outside of work for this, coming to a common time was tedious. Thankful, we were able to settle on a common regular timing. 

We utilized our studio space for our weekly rehearsals. With the help of my fellow trainers, the learning of the magic was one of the easiest part of the process. 

meta illusions studio

One of the biggest challenge we faced was to impart theatre techniques to them. Given that they were not in the performing arts, they were not well versed with movement, space and vocal effects. As a director, I had to balance between the drilling of these techniques while bearing in mind the limited time span and their capacity. At the end, everyone did exceptionally well and the show was very well received by their colleagues (If you don't believe me, see the video towards the end).

Magic Show Director Meta Illusions

It was a tremendous joy to see the cast grow from shy individuals to charismatic performers on stage. Such skills are transferable to their careers when they are to do presentations or to meet clients. 

Here is one of the pieces performed that day which incorporates elements of their company's core values and magic:

Taking on this project also taught me the patience and given me the learning experience in crafting meaningful magic. Imparting performance skills to them, sharpened my own. They say that the best way to learn, is to teach; and that is definitely true.

Here is one of my favorite pieces of the show as it serves to inspire the audiences, motivate them to overcome adversity:

So to all that are feeling a little bit unmotivated at work, try something new, try something different. It might be harder at first, but at the end of the day, you will enjoy it!

WIS Magic Show Meta Illusions

After the event, we had a strong commendation letter from our client:

Hi, Alexander and Kim,
Sincerely, and on behalf of my colleagues, I thank Metaillusions team for the relentless coaching throughout the months of preparation.
It was a journey travelled with much challenges & frustrations at times from conceptualising to learning to the final moments, as we have members dropping out, we neglect and only to catch up with the practices at the 11th hour etc, and I witnessed how you and your team bore with us during this period and never stopped giving reminders again and again, only to make sure we succeed.
Thank you, Alexander, for the efforts in studying our personalities and customising the roles for us, I am impressed by this segment of the entire process.
There were a couple of genuine miscommunication and misunderstandings which I so appreciate our resolving them together.
Thank you, Kim, for patient guidance despite our constant forgetting of the lines and theatrical techniques.
There were just so many of us with different gaps during the training sessions, I really don’t know how you did it, but you did it.
Thank you, Anderson, Yuqi & Douglas for accommodating our rehearsal, and seeing to stage preparation.
Not easy, but you all made it work.
I am not sure if you still remember I once shared with you that another company actually gave us up after understanding our performing needs and diversified profiles.  Metaillusions took up this mission (which I thought was almost impossible) and made it a success.  Besides the concrete leadership, Metaillusions has a great team.  The young men are disciplined, humble and embrace accountability; as a HR practitioner it has been a long time since I last encountered such professional young generation from this new era.
Honestly, there were some slips during the actual performance, and I personally wished it could be better.  But well that was the best we ever could be at that very moment and I am 100% sure my team gave it all.
So once again, thank you, gentlemen.  On a personal capacity, you helped me see the other side and real side of magic, just like how the sun rises in the morning which is one magical moment that we all take for granted.  Indeed I appreciate magic is all around us so long we can see it.
Metaillusions, you create magic!
Here's wishing Metaillusions a fabulous 2018 & beyond!

 

Regards

Director, Corporate Services

 

Woohoo, and very touched!

Watch how the pieces are seamlessly and beautifully crafted into a performance, here!

Keen to learn magic? Want to have a show designed for your company's special night? Or even incorporating magic into your presentations? Look for the professionals, drop us a line!

HERE!

Signing Off 

Alexander Y 

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He enjoys watching artsy movies, his favorite directors include, Christopher Nolan, Spike Jonze, Michael Gondry.

For any enquiries, do contact him at alexander@ipadmagician.org



 

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