Viewing entries tagged
alexander yuen magic

F&N Magnolia Taro iPad Magic

Comment

F&N Magnolia Taro iPad Magic

It is super fun to create magic for brands. Some time back, I was involved in creating iPad Magic for F&N Magnolia’s Taro Milk. The idea was to incorporate street magic and iPad Magic.

iPad Magician Singapore

We hit the streets in Orchard Road and did several magic pieces for the passer-bys. We even manage to get a crowd for some of the acts.

Alexander Yuen iPad Magic

At the end of the project, we managed to get 132K Views and 126 Shares on Facebook! This is a huge success for the client and for myself :)

Try the milk! While stocks last!

------------------

Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

Got a product to launch? Contact him at alexander@ipadmagician.org

Comment

My Magic, My Gift

Comment

My Magic, My Gift

For some, magic is a tool to break the ice or pick up girls. For me, my magic is a gift. It is a gift that allows me to connect with people of all ages and demographics. 

iPad Magic Alexander Yuen

Last Friday, Hari Raya, I was asked to do a show for the less fortune at the Istana. I instantly agreed. While the usual corporate international shows are great (together with the fancy hotel suites and cocktails), its always a privilege to offer my magic to those who might not had the chance to experience it. 

When I performed my magic for the audiences, it bridged an instant connection between myself and them, we are on the same page and we know that we are both going to experience something wonderful and amazing. 

I am really glad I was able to rope in The Strangers and Joel to be a part of their experience. They performed wonderful close up magic for them and brought joy to them.

Kim The Strangers Magic
Yuji Tan The Magician The Strangers Singapore
Joel Lim Magician Meta Illusions
Anderson The Strangers Magician Singapore

At the end of our performance, we were also had a chat with Mdm President Halimah and First Gentleman, Mr Mohammad.

President iPad Magic Singapore

Here is a short footage of my iPad Magic at the Istana. Have a glimpse of how the West Drawing Room looks like:

It was truly truly a special thing to give our time and talents for those who have lack moments of wonder, or those who no longer believe in magic. As magicians, we must never forget that.

Magician Selfie President Singapore

Signing off,

Alexander Yuen (iPad Magician)

Comment

Directorial Debut: A Theatre Production With Science and Magic

Comment

Directorial Debut: A Theatre Production With Science and Magic

In the last 3 months, I was involved in a small theatre production with NTU's School of Physical and Mathematical Sciences. 



I was engaged as a consultant and director for the play. The concept was "to make the freshmen feel inspired by science" and it should involve a wizard learning magic fueled by science.

Alexander Yuen Magic Director

Though conceptually simply, the process was not that simple. 

My role involved understanding what the various majors had to offer. For example, the physics department had an intriguing experiment where a barrel would roll up slope against gravity and the math department had a mind reading card trick based on math principles. I had to spend substantial periods of time conceptualizing a plot and resolution involving these experiments. 

NTU SPMS Theatre

Once I had the general concept in mind, I had to devise a larger plot that would string the whole show together. The plot was refined to : "Disdained Wizard from Hogwarts meets Wizards of SPMS" or simply "Sorcery versus Science".

Theatre Production with Magic

After crafting the script, my team and I did performance workshops and vocal training for the professors. 

At the end of the grueling 3 months, we finally made it and created a one of a kind production for the freshmen!

While the official video is not out yet, check out the rehearsal footage below!

------------------

Alexander Y. is Asia’s Top iPad Magician, who has experience performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by clients who value the finer things in life.

Want to create and tell your corporate story in a fun way? Alexander will currate and direct the show for you! 

For any enquiries, do contact him at alexander@ipadmagician.org

Comment

"The Key is Right Here" : Showcasing the 4 Pillars of Sky Premium (an iPad Magic Launch)

Comment

"The Key is Right Here" : Showcasing the 4 Pillars of Sky Premium (an iPad Magic Launch)

A challenge that most marketeers face is that they run out of ideas to showcase a non-tangible product. For example, how do you showcase security? (See here!) How do you showcase a concierge service (read below!)

iPad Magician Asia

 

When I was consulted to design a sequence for Sky Premium, I too had some difficulties in trying to bring forth the ideas to life. Hence instead of focusing on what the company can do, I focused more on what their clients will experience. 

The four pillars of their services pertains to:

  1. Travel
  2. Wine and Dine
  3. Shopping
  4. Wellness

With this in mind, I brainstormed activities that are most associated with these pillars. Next I thought about the type of magic that would be most appropriate for this. 

Singapore iPad Magician

A specific request the client wanted was to connect my act to the next segment where the emcee would talk about the "Key" to "The Good Life". Bearing that in mind, I had to end with that tagline so that my act can segway seamlessly into the next. 

Enjoy the good life and check out the end result below!

Living the Good Life,

Alexander Y (Asia's Top iPad Magician)

 

Want to showcase your intangible services?

Hit me up: alexander@ipadmagician.org

Comment

Designing a Customized Illusion Show: Singtel Mambo Jambo Retro Night

Comment

Designing a Customized Illusion Show: Singtel Mambo Jambo Retro Night

In November 2015, I had a brief discussion with Singtel on developing a show as part of their customer appreciation event that would be held in mid-to-late 2016.

Singtel Magician

The concept was finalized to be about nostalgia and reminiscing the past, witnessing how technology has evolved and how Singtel is at the forefront of this evolution.

Singtel also wanted to showcase their latest Mobile Threat Prevention service that blocks and removes malware in mobile devices. My skills in programming and iPad Magic allowed me to be able to showcase this with a visual simulation of the service.

Singapore Magician

With this in mind, my magic has to have the element of nostalgia without being old fashion. I designed 2 illusions to showcase various objects from the past. The first illusion was a prediction type effect where a spectator would think of a toy from the 80s and it would match my prediction. And the second illusion was to make a retro toy levitate in mid air.

Check out the video below:

The show progressed to a more modern feel where I borrow a spectator's phone and have it appear inside a Singtel case that has been on stage throughout.

Singapore iPad Magician
iPad Magician Singapore

The next segment was the Mobile Threat Prevention feature where I performed my brand of iPad Magic to showcase the effects of malware and the capabilities of the service.

iPad Magician Singapore
Singapore iPad Magician

While this was technically the last illusion feature of my show, I wanted to end with an illusion that would punctuate the show as well as show our appreciation to the clients.

For this routine, I made a wine bottle appear and then invited the VIPs to toast the audiences.

Singapore Magician

The whole process of designing, coding, rehearsing and manufacturing took about 4 months of hard work. But at the end of the night, when the audiences cheer with applause, you know it is worth it! 

 

Signing Off,

Alexander Yuen (iPad Magician) 

 

 

 

 

Comment

Finding Beer in Saudi Arabia, Cisco Conference and iPad Illusions

Comment

Finding Beer in Saudi Arabia, Cisco Conference and iPad Illusions

After a grueling 15 hours of traveling, I am finally in Saudi Arabia's capital, Riyadh. Woohoo! It is a gorgeous place, the charm of this city creeps on you like the light of dawn.

 
iPad Magician in Riyadh
 

This was the very first picture I took on the ride to the hotel. Incidentally, this is also the place where I will be debuting my iPad Illusion Show. 

I am booked here to perform at Cisco Connect, a technological conference that engages the development of technological advancement. The iPad Illusion Show is a great fit for the theme as I present cutting edge illusions without old cliches in magic. More on that later.

After reaching the hotel, I had a refreshing sleep and then it is back to work. I had to do some last minute programming changes in some of the apps I developed as the customized content was tweaked a little.

Setting up the iPads

Setting up the iPads

Commence Programming!

Commence Programming!

Singapore is 5 hours ahead of the Riyadh, therefore I was also 5 hours late in replying my emails. I guess no one ever sees the background work of an entrepreneur but it is not all glitz and glamour. After programming, I got to my emails.

Check out that killer view. This is my business suite and my sleeping place for the next few days. Awesome!

Check out that killer view. This is my business suite and my sleeping place for the next few days. Awesome!

We had some time before the technical rehearsal, my stage assistant, Yi Hao and I took a walk. But soon after we took a few steps, we realized it was a better idea to stay indoors. The heat was scorching, we could feel the heat wave on our bodies. If you thought Singapore was hot, try Saudi Arabia.

 
Saudi Arabia Temp
 

However, we did the best thing on a sunny day, ICE CREAM! We also found non-alcoholic beer from Budweiser. We did a taste and videoed it, check it out below!

Ice Cream on a Hot Day
No Alcoholic Beer

It was then call time for the technical rehearsal. The staging and set up looks magnificent!

CISCO Connect 2016 iPad Magician

I am very excited to perform on the pedestal-looking stage. Tech rehearsals went smoothly and we are good to go for tomorrow and Thursday!

iPad Magician Asia

To reward ourselves, we headed back for dinner and tried the non-alcoholic beer. Check out our reaction and thoughts on this in this video!

Yea.... Probably not my thing for now.

I am stoked to be performing tomorrow at the amazing stage for the international conference goers! It is about 10.41 pm right now, which means it is it is 3.40am in Singapore. I am still feeling a little jet lagged. Gonna head to bed soon!

Will be uploading a sample of my show tomorrow!

Signing Off,
Alexander Yuen (iPad Magician in Saudi Arabia)

Comment

Comment

Integrity within Deception

INTEGRITY

The nature of a magician's job heavily involves deception. To the uninformed, our job entails lies and deceit, it is a malicious occupation. Indeed, while our job involves deceit, it is crafted in a sophisticated manner that it will induce a desire in our audiences to want to be fooled by our skilled trickery further.

However, we must also bear in mind that the public will judge us quickly and harshly when our deception is discovered, in a magic routine context and/ or personal context.

With this in mind, I strongly advocated magicians to uphold their business transactions and personal dealings in an above board fashion so that there is no room for suspicion and there is no tendency to assume that "because he is a magician, he is prone to cheating".

We have to conduct ourselves in an open manner, like a corporation, so that the thought of foul play will not cross the minds of our business partners and clients.

It is unfortunate that not all practitioners of the art uphold the value of integrity. They believe they can cut corners and skirt their way around their mishandlings in hopes that it will not be noticed. 
For these people, I appeal to your remaining sense of integrity. Your occupation in deception already has a negative reputation by default, do what you can and must to make sure that you, as a person, do not fall into that heuristic trap that the public holds. This means, you have to stop using magic to harm the vulnerable by selling "magic stones" or 4D predictions. This means, you need to start living your life as an upright individual and be accountable to the public, your colleagues and your business partners.

Our passion and occupation may require deception, but your personal lives do not.

Comment